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Certificate & Diploma Programmes

CP0163

Advanced Diploma in Business Management
工商管理高等文憑

Certificate & Diploma Programme Continuing Education Fund Reimbursable ProgrammeCEF Reimbursable Courses NO. : 21F08102-8
24 months part-time
Qualifications Framework Level:4
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Commencement : NOV 2018
Application Deadline : 26 SEP 2018
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Cantonese supplemented with English

3411 1999

adbus@hkbu.edu.hk

Programme Features

This programme aims at providing students with signified skills and knowledge of a greater complexity in business management discipline. It offers an integrated understanding of Hong Kong business environment, synthesising business knowledge while cultivating essential managerial capabilities to develop students as business professionals.

This programme consists of 12 courses, totaling 360 hours.

 

Subject Code Course Title Hours
MKG4010

CEF Course Code: 21Z08108-A

The objective of this course is to provide students with the understanding of marketing principles and their applications through effective branding functions in the marketing organisation. Topics include:

1. The Marketing Essentials;

2. Scanning the Market Environment;

3. Consumers and Organisational Buying Behaviour;

4. Market Segmentation, Targeting and Positioning;

5. Brand and Brand Management Fundamentals;

6. Brand and Product Management in the Marketing Mix;

7. Pricing and Distribution Channels: Considerations and Strategies;

8. Marketing Communications Strategies;

9. Designing appropriate Marketing Mix to build Brand Equity; and

10. Evaluating Effectiveness of Organisation’s Marketing Activities.

30
FIN4101

CEF Course Code: 23Z08118-2

This course aims to provide students with an understanding to perform financial analysis and applications for making business decisions. This course will focus on analytical skills and tools for financial statement analysis, and the application of equity valuation and earnings forecasting in assessing the companies’ financial position and performance. Topics include:

1. Understanding of Financial Statements;

2. Financial Statement Analysis;

3. Analysis of Inventories;

4. Analysis of Depreciation Methods;

5. Long-term Financing: Analysis of Debt;

6. Long-term Financing: Analysis of Equity;

7. Financial Application: Equity Valuation; and

8. Financial Application: Measuring Company Performance.

30
BAM4010

CEF Course Code: 21Z08105-5

This course aims at developing students’ self management and applying knowledge in relation to their own job performance and in the role of leading and managing others.  Topics include:

1. Qualities of a Modern Manager;

2. Learning and Personal Improvement;

3. Stress and Time Management at Work;

4. Negotiation;

5. Problem Solving Skills; and

6. Making Effective Presentation.

30
LAW4102

CEF Course Code: 21Z08002-4

This course aims to provide students with broad knowledge of the overall legal framework and major legal principles in which business in Hong Kong operates. Students will be able to apply the relevant rules and practices to business problems and practical situations. Topics include:

1. Hong Kong Legal Environment;

2. Torts;

3. Contract Law; and

4. Contract for the Sale of Goods.

30
ISM4130

CEF Course Code: 21Z08110-1

This course aims to provide students with broad knowledge on how information systems are utilized in business organisations for competitive advantages. Topics include:

1. Information Systems in Business;

2. Applications of Business Information Systems;

3. Databases and Information Management;

4. Securing Information Systems;

5. Information Technology Infrastructure; and

6. Using Information Systems in Organisations for Operational Excellence.

30
BAM4110

CEF Course Code: 21Z08106-3

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behavior in the organisation. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and managing the behavior of employees in the achievement of individual and organisational effectiveness. Topics include:

1. Organisational Structure and Design;

2. Organisational Diversity;

3. Organisational Culture;

4. Organisational Leadership;

5. Organisational Work Motivation;

6. Group Behaviour and Work Teams;

7. Organisational Decision Making; and

8. Organisational Communication.

30
LOG4000

CEF Course Code: 21Z08109-8

Operations management has a profound effect on the productivity of both service and manufacturing organisations. This course provides a modern view of the activities of the operations function and demonstrates the impact of the decisions on the firm. It helps students understand the decision role and responsibilities of operations in relation to other functions.  Topics include:

1. Competing with Operations;

2. Project Management;

3. Demand Management and Forecasting;

4. Managing Quality;

5. Process Management;

6. Capacity Management;

7. Supply Chain Management;

8. Inventory Management and Enterprise Planning Systems; and

9. Lean Thinking and Just-in-Time Operations.

30
BAM4115

CEF Course Code: 21Z08107-1

This course aims to provide students with knowledge and skills that will help the organisations and their members to manage and exploit change situations effectively. Topics include:

1. Change Management;

2. Theoretical foundations of Change Management;

3. How the Organisation Needs to Change;

4. Change and the Leader;

5. Reinforcing Desired Behaviour;

6. Process approach to change; and

7. System Approach to Change.

30
HRM4101

CEF Course Code: 21Z08111-A

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organisations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

1. Overview of Human Resource Management;

2. Human Resource Planning;

3. Job Analysis;

4. Recruitment;

5. Selection;

6. Performance Management;

7. Reward Management;

8. Managing Employee Relations;

9. Career Management and Development;

10. Training and Development; and

11. Influencing Employee Behaviour.

30
BAM4200

 

This course aims to provide students with a broad knowledge of the importance and complexity of strategic decisions and business ethics in which they integrate with other aspects of business operations. Topics include:

1. Organisational Purposes;

2. Corporate Governance;

3. External Environment Scanning;

4. Legal and Regulatory Issues to be considered in External Environment Scanning;

5. Internal Assessment;

6. Ethical Issues to be considered in Internal Assessment;

7. Strategy Formulation and ethical consideration;

8. Strategy and Competitive Advantage;

9. Matching Strategy to Company Situation; and

10. Implementing Strategies.

30
Elective Courses (Fixed for this intake)
MKG4012

CEF Course Code: 21Z08114-4

This course aims to familiarize students with advanced concepts and practices of buying and customer behaviour as well as the multi-dimensional process relating to customer behaviour. It involves the study of the set of consumer’s and organisation’s decisions on the acquisition, usage and disposition of products, services, experiences and ideas and its applications in the development of marketing strategies. Topics include:

1. Introduction to Consumer Behaviour and Marketing Strategy;

2. Internal Influences;

3. External Influences;

4. Self-concept and Lifestyle;

5. Explaining Consumer Decision Making;

6. Customer Loyalty;

7. Applying buyer and consumer behaviour principles in marketing strategies;

8. Organisational Buying Behaviour; and

9. Marketing Regulation and Ethics.

30
MKG4013

CEF Course Code: 21Z08115-2

This course aims to provide students with comprehensive knowledge on the concepts, theories and techniques for successful marketing in the service industry. It also helps students in establishing and in implementing service strategies to enhance customer relationship and level of customer satisfaction. Topics include:

1. Service Characteristics and Services Marketing;

2. The Growth of Service Industry;

3. The GAP Model of Service Quality;

4. Customer Behavior in Services;

5. Customer Expectations and Perceptions of Service;

6. Service Encounter;

7. Building Customer Relationship;

8. Extended Marketing Mix on Services; and

9. The Financial and Economic Impact of Service.

30
   
360

 

Remarks:

1) Students cannot claim exemption from the electives.

2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Students who have obtained a passing grade and satisfied the attendance requirement in each course will be awarded the Advanced Diploma in Business Management.

Application Fee: HK$120 (non-refundable)
Tuition Fee: HK$37,170 (by six instalments)
Click here for info on the financial assistance available.

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Tsimshatsui/Wan Chai Learning Centres.

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to two APL subjects) or equivalent; or
  2. Successful completion of Diploma Yi Jin; or
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with three years’ relevant work experience.

Applicants may submit application through (A) online system, or (B) hard-copy submission by mail or in-person.

 

(A) Application through online system

  1. Enter SCE Online Application System and fill in required data.
  2. Upload files of the following documents onto the system:
    1. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    2. proof for relevant work experience (if any);
    3. any pertinent supporting documents; and
    4. a recent photograph (1.5” x 2”).
  3. Make payment for the application fee for admission (HK$120), and handling fee for exemption (HK$200 per course if applicable) through the Online Payment Gateway.

(B) Application through hard-copy submission

  1. Download and complete Application for Admission form (SCE-AF-002)
  2. Attach PHOTOCOPIES of the following documents:
    1. HKID card;
    2. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    3. proof for relevant work experience (if any);
    4. any pertinent supporting documents.
  3. Attach two recent photographs (1.5” x 2”).
  4. Make payment for the application fee for admission (HK$120), and handling fee for exemption (HK$200 per course if applicable), in the form of a crossed cheque made payable to “Hong Kong Baptist University” with applicant’s name, contact number and programme name written at the back. Applicants who submit application in-person may make payment with cash or EPS.
  5. Complete set of application should be submitted either by-mail or in-person at the following address(es).

 

By-Mail

School of Continuing Education

Hong Kong Baptist University

2/F, Franki Centre, 320 Junction Road, Kowloon Tong

(Please mark the title of the programme applied on the envelope)  

In-Person

Kowloon Tong Campus Centre DLB Office

4/F, David C. Lam Building, Shaw Campus, Hong Kong Baptist University, 34 Renfrew Road, Kowloon Tong, Kowloon

 

Tsim Sha Tsui Learning Centre Office

6/F, 136A Nathan Road, Tsimshatsui, Kowloon

 

Counter Service Hours:

Mon-Fri: 9:00 am-8:00 pm

Sat: 9:00 am-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)


Kowloon East Learning Centre Office

7/F, Millennium City 3, 370 Kwun Tong Road, Kowloon

 

Wan Chai Learning Centre Office

26/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong

 

Counter Service Hours:

Mon-Fri: 12:00 pm-8:00 pm

Sat: 12:00 pm-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)  

  • Applicants will be requested to present the HKID card and original copies of all credentials for verification. Those who submit application in-person may bring along the HKID card and original credentials for verification.
  • All fees paid are non-refundable.

  • All documents submitted together with the application form will not be returned to applicants.  For unsuccessful applications, the documents and forms will be destroyed and the electronic files will be deleted.
  • Notes to non-local applicants – Part-time certificate/diploma programmes are generally not considered by the Immigration Department for visa purposes. For a non-permanent Hong Kong resident, it is his/her responsibility to check whether he/she can take the programme before making application.

Students can apply for Credit Transfer/Exemption under the following conditions:

  1. Credit Transfer will be considered if students have completed (or are currently studying) the required courses offered by the School prior to admission to the programme. Courses concerned will be automatically transferred to the programme and supporting documents are not required.
  2. Exemption will be considered if students possess a demonstrated competence (e.g. passed relevant courses in public examinations or other institutes) equivalent to the learning outcomes of the course to be studied. Supporting documents such as course syllabuses, transcripts or certificates should be submitted.

The above request(s) should be submitted when applying for admission. Late application will not be considered. Courses that are being studied or pending for result/certificate should also be reported at the time of admission, followed by the submission of supporting documents for approval upon release of result/issuance of certificate.

Credit Transfer/Exemption will not be granted if such qualifications have not been reported during admission or if they are obtained after registration in the programme.

Remarks for Credit Transfer/Exemption are shown as below:

 

Course Remark Code Description
EX Course Exempted
TC Credit Transferred

Limitations for Credit Transfer/Exemption

For all Programmes of Levels 1 to 2, the maximum exemption and credit transfer is limited to half of the total number of programme hours. For all Programmes of Level 3 or above, the maximum exemption is limited to one quarter of the total number of programme hours, while the sum of exemption and credit transfer is still limited to half of the total number of programme hours. In the case that the number of hours of exempted and/or transferred credit course(s) (including the course(s) being studied) has exceeded the maximum allowance, students should submit explanations and approval will be granted at the School’s discretion.

 

Example 1 The Certificate in Spanish (Introductory) (Level 1 programme) requires student to complete four courses (120 hours in total). Application for Credit Transfer and Exemption should not exceed 60 hours.
Example 2 The Certificate in Jewellery Design & Production (Level 2 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours.
Example 3 The Certificate in Marketing Studies (Level 3 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours in total while the Exemption should not exceed 45 hours.
Example 4 The Advanced Diploma in Accounting (Level 4 programme) requires student to complete 16 courses (480 hours in total). Application for Credit Transfer and Exemption should not exceed 240 hours in total while the Exemption should not exceed 120 hours.

Applicants may refer to the Exemption List for reference.

日期 2018年9月18日(星期二)
時間 下午7時至8時
課程 下列課程之簡介及諮詢:
會計、商管、財務、金融投資、會議及活動管理、人力資源管理學、市場學、培訓
主講 學術統籌主任
地點

尖沙咀教學中心

九龍尖沙咀彌敦道136號A5樓

 

 

Q: When will I know if I have been admitted?

A: The admission result will be sent to applicants via e-mail within 10 working days after the application deadline.

 

Q: When will I know the result of my application for course exemption?

A: Result of application for course exemption will be released together with the admission result via e-mail.

 

Q: Can I change from one programme to another?

A: Once the offer is confirmed upon completion of registration, applicants are not allowed to change to another programme. Applicants are required to submit a new application with relevant documents and application fee for another programme.

Continuing Education Fund Reimbursable Programme The programme/courses of the programme have been included in the list of reimbursable courses for Continuing Education Fund purposes. Continuing Education Fund Reimbursable Programme Continuing Education Fund Reimbursable Programme

The above information is for reference only. The School reserves the right to make alterations or to cancel any class/programme without prior notice. Students are advised to follow the requirements listed in the course information distributed on admission.