證書及文憑課程

CEF Course Code: 33Z153037

The objective of this course is to provide students with an understanding of the fundamentals of marketing and its applications through effective branding strategics for an organisation. Students will be taught various marketing tools, branding and product management, integrated marketing communication and brand equity. Topics include:

1. Introduction and the Marketing Essentials;

2. Scanning the Market Environment;

3. Consumers and Organisational Buying Behaviour;

4. Market Segmentation, Targeting and Positioning;

5. Branding and Product Management in the Marketing Mix;

6. Brand and Brand Management Fundamentals

7. IMC and Promotional Mix

8. Pricing and Distribution Channels and

9. Designing Appropriate Marketing Mix to Build Brand Equity

CEF Course Code: 33Z153002

This course aims to provide students with the knowledge to perform financial analysis and applications for making business decisions. This course will focus on analytical skills and tools for financial statement analysis, the analysis of debt and equity, the application of financial analysis to assess company financial position and performance. Topics include:

1. Understanding of Financial Statements;

2. Financial Statement Analysis;

3. Analysis of Inventories;

4. Analysis of Depreciation Methods;

5. Long-term Financing: Analysis of Debt;

6. Long-term Financing: Analysis of Equity;

7. Financial Application: Equity Valuation; and

8. Financial Application: Measuring Company Performance.

CEF Course Code: 33Z153010

This course aims at developing students’ self-management and managerial skills to enhance performance, and increase self-awareness and personal responsibility. Through this course, students will identify the ways to improve individual happiness, consciousness, self-learning and creativity. Topics include:

1. Role of Management Skills;

2. Personal Skills Development;

3. Stress and Time Management at Work;

4. Negotiation;

5. Problem Solving Skills; and

6. Making Effective Oral and Written Presentation

CEF Course Code: 33Z109240

This course aims to provide students with knowledge of the legal framework and major legal principles surrounding the operation of businesses in Hong Kong. Students will learn relevant torts, contract laws and consumer laws as well as their applications in different business situations. Topics include:

1. Hong Kong Legal Environment;

2. Torts;

3. Contract Law; and

4. Contract for the Sale of Goods.

CEF Course Code: 33Z153045

This course aims to provide students with broad knowledge of the utilization of information systems for competitive advantage in business organizations. Topics include:

1. Information Systems in Business;

2. Applications of Business Information Systems;

3. Databases and Information Management;

4. Securing Information Systems;

5. Information Technology Infrastructure; and

6. Using Information Systems in Organizations for Operational Excellence.

CEF Course Code: 33Z153053

This course aims to provide students with a conceptual and pragmatic approach to understanding individual and group behaviour in organizations. It equips students with the knowledge and skills required to diagnose organizational behaviour for purpose of improving organizational effectiveness. The course will teach techniques for influencing and managing the behaviour of individuals and groups so as to bring about meaningful change in the organization. Topics include:

1. Organizational Structure and Design;

2. Organizational Culture;

3. Organizational Leadership;

4. Organizational Work Motivation;

5. Group Behavior and Work Teams;

6. Organizational Decision Making; and

7. Organizational Communication.

CEF Course Code: 33Z153029

Operations management has a profound effect on the productivity of both service and manufacturing organizations. This course aims to provide a modern view of the activities in the operations function for delivering goods and services and examine the impacts of these activities on decision-making in organizations. It helps students visualize the decision role and responsibilities of operations function integrated with other organizational functions in the supply chain. Topics include:

1. Competing with Operations;

2. Project Management;

3. Demand Management and Forecasting;

4. Managing Quality;

5. Process Management;

6. Capacity Management;

7. Supply Chain Management;

8. Inventory Management and Enterprise Planning Systems; and

9. Lean Thinking and Just-in-Time Operations.

CEF Course Code: 33Z153061

This course aims to provide students with knowledge and skills that will help the organisations and employees manage and exploit change situations effectively. Students will be introduced to the change management process and will learn to apply relevant concepts and models to real-life scenarios in a business context. Topics include:

1. Change Management;

2. Theoretical foundations of Change Management;

3. Defining How the Organization Needs to Change;

4. Change and the Leader;

5. Reinforcing Desired Behaviour;

6. Process Approach to change; and

7. System Approach to Change.

CEF Course Code: 33Z15307A

The course aims to enable students to explain and examine major human resources roles and functions in contemporary business organizations. Students should be able to apply human resources management concepts and theories to manage people effectively at work. This course also discusses the application of human resources practices in international settings. Topics include:

1. Overview of Human Resources Management;

2. Human Resources Planning;

3. Job Analysis;

4. Recruitment;

5. Selection;

6. Performance Management;

7. Reward Management;

8. Training and Development;

9. Career Management and Development; and

10. Managing Employee Relations

CEF Course Code: 33Z109259

This course aims to provide students with a broad understanding of complex issues facing business organizations and develop strategies for long-term business success. It will focus on concepts and skills in diagnosing and finding solutions for critical problems in contemporary business situations and implementing them. Topics include:

1. Organizational Purpose;

2. Corporate Governance;

3. External Environment Scanning;

4. Legal and Regulatory Issues to be considered in External Environment Scanning;

5. Internal Assessment;

6. Ethical Issues to be considered in Internal Assessment;

7. Strategy Formulation;

8. Strategy and Competitive Advantage;

9. Matching Strategy to Company Situation; and

10. Implementing Strategies.

CEF Course Code: 33Z109267

This course aims to familiarize students with the dynamics of buyer and consumer behaviour as well as the multidimensional process influencing customer decisions. It involves studying the set of factors leading to the acquisition, usage and disposition of products, services and experiences. The course emphasizes the overall conceptual model of consumer behaviour and underlying theories as well as their application in the marketplace. Topics include:

1. Introduction to Consumer Behavior and Marketing Strategy;

2. Internal Influences (the psychological core);

3. External Influences (the customer’s culture);

4. Self-concept and Lifestyle;

5. Explaining Consumer Decision Making;

6. Customer Loyalty;

7. Applying Buyer and Consumer Behavior Principles in Marketing Strategies;

8. Organizational Buying Behavior; and

9. Marketing Regulation and Ethics.

CEF Course Code: 33Z109275

This course aims to provide students with essential knowledge on the concepts, theories and techniques for successful marketing for the service industry. It intends to help students to establish and implement service strategies to enhance customer relationship and satisfaction. Topics include:

1. Service Characteristics and Services Marketing;

2. The Growth of Service Industry;

3. The GAP Model of Service Quality;

4. Customer Behaviour in Services;

5. Customer Expectations and Perceptions of Service;

6. Service Encounter;

7. Building Customer Relationship;

8. Extended Marketing Mix on Services; and

9. The Financial and Economic Impact of Service.

CEF Course Code: 33Z152448

This course aims to teach students the basic statistical skills needed to present and analyze data, with a view to facilitating decision-making in business organization. Students will learn how to evaluate business data using a variety of statistical tools and use the information gained to improve product and service quality. Topics include:
1. Basic Statistical Concepts;
2. Presentation of Data;
3. Statistical Measures;
4. Introduction to Probability;
5. Probability Distributions;
6. Sampling Distributions;
7. Interval Estimation; and
8. Hypothesis Tests.