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證書及文憑課程

 🎬 SCE兼讀制課程
課程編號: CP0281

Professional Diploma in Arts Administration
藝術行政專業文憑 

學術統籌主任:齊雪青女士
課程統籌主任: 李敏兒女士
查詢電話: 3411 5409
電郵地址: gpsdaa@hkbu.edu.hk

課程簡介

藝術行政推動文化及創意產業的發展。隨著香港文化及創意產業的蓬勃發展及西九文化區的來臨,香港社會對藝術行政人員的需求亦日益增加。學院悉時諮詢業界資深人士,集思廣益,推出是項為有志從事藝術行政工作之人士提供的課程。內容結合案例分析、實地考察、小組討論、嘉賓分享等多種授課模式,提升學員的專業認知及處理工作的能力,開拓學員專業發展機會,為需要管理藝術活動的人士提供一個專業交流的框架,為尚未「入門」的藝術愛好者提供一個專業增值的機會。

專業資格

合資格之學員可申請成為香港藝術行政人員協會會員。

課程結構

課程由6個科目組成,共 210 小時。科目如下:

科目科目編號科目名稱Course Title時數
1. SSA4011 藝術行政 I Arts Administration I 45
SSA4011

Arts Administration I 藝術行政 I

Aiming to help students perform competently in the changing arts and cultural environment, Arts Administration I & II are two consecutive courses introducing students to various aspects of arts administration and covering key knowledge and specialised areas required of arts administrators.     Arts Administration I examines the fundamentals of arts administration and includes topics such as the roles and function of arts administrators, structure of arts organisations, development of arts administration system in Greater China, arts and cultural policies, and arts and community engagement.  Current issues, challenges and opportunities for arts administrators in Hong Kong will also be discussed in class.

2. SSA4016 藝術行政 II Arts Administration II 45
SSA4016

Arts Administration II 藝術行政 II

Arts administrators play a pivotal role in arts operations, and reconcile different philosophies between arts and the business world.  Arts Administration II aims to provide an in-depth overview of arts administration with a unique focus on essential skills for arts administrators working in public and non-profit organisations.  A case-study approach will be used in order to make sure that students have a better understanding of management issues faced arts organisations and to help current and future arts administrators make strategic and sustainable decisions.  This course also features visits to local arts organisations to meet with field professionals.

3. SSA4020 藝術策劃與觀眾拓展 Arts Programming and Audience Development30
SSA4020

Arts Programming and Audience Development 藝術策劃與觀眾拓展

High quality arts programmes develop and retain audiences and it is the preoccupation and mainstay of all arts organisations.  This course focuses on how to plan and develop various arts programmes that connect with and develop audiences, for example, community arts programmes, cultural programmes, arts festivals and events, and programmes in museums & performing arts.  Topics covered include the process of arts programming, understanding audience, audience involvement in the programming process, audience development strategies, and the use of new media.  Case studies and examples will be discussed in class to facilitate students’ learning.  The course will be concluded with developing and writing up a programme plan for an arts organisation of the student’s choice.

4. SSA4025 博物館管理 Curatorship and Museum Management30
SSA4025

Curatorship and Museum Management 博物館管理

This course aims to introduce the principles and practices of museum management. Topics covered include the roles and responsibilities of museum curators, contemporary curatorial practice, collection management, archive and records management, visitor studies and service management, docent and volunteer training, and managing public programmes and activities such as exhibition, education and interpretation programmes in the museum context.  Guest speakers and visits to local museums are featured in this course as part of students’ learning experience.

5. SSA4030 表演藝術管理 Performing Arts Administration30
SSA4030

Performing Arts Administration 表演藝術管理

This course reviews topics essential for successful performing arts administration.  Topics such as forms of performing arts and market sectors, the development of performing arts in Hong Kong, managing performing arts organisations, building audience frequency and loyalty for performing arts programmes, ticket distribution and reservation systems, ticketing strategies, booking and tour management, and working with different stakeholders will be covered in this course.  Guest speakers are featured in this course as part of students’ learning experience.

6. SSA4035 藝術場館管理 Arts Venue Management30
SSA4035

Arts Venue Management 藝術場館管理

This course is designed to provide students with a comprehensive understanding of core principles and practices of a wide variety of arts venues such as venues for dance, drama, media arts, music and visual arts; arts centres; theatres; coliseums; studios and exhibition halls.  It covers issues ranging from accessibility to security and safety, which will help arts venue managers make proper decisions in planning, promoting, operating, evaluating and maintaining arts venues.  Recent issues and topics such as West Kowloon Cultural District and cultural heritage conservation/ renovation will be discussed in class.  Guest speakers and field trips to various local arts venues and facilities are included in this course as part of students’ learning experience.

210

 

修讀年期及模式

課程為期一年,學員以兼讀方式上課,並須於每個學期修讀2個科目。

授課語言

粵語授課輔以英文講義。

出席率

學員每科出席率須達75%或以上。

證書頒發

凡於每科評核中取得合格成績的學員,將獲本院頒授「藝術行政專業文憑」。

費用

報名費:港幣$120
學費:港幣$21,600,  分3期繳交

開課日期

2017年3月

上課時間及地點

時間:每週上課2節,於星期一至五晚上上課
地點:香港浸會大學灣仔教學中心

基本入學條件

  1. 香港中學文憑考試獲取5科第2級成績,包括英國語文及中國語文(可包括最多兩個應用學習科目)或同等學歷。或
  2. 成功修畢毅進文憑課程。或
  3. 持有本院頒發的相關文憑/證書或同等學歷。或
  4. 年滿21歲,具三年相關工作經驗為佳。
    註:
    1.申請人或需參加學院安排的入學試(面試或筆試)。
    2.持有學士學位的申請人優先入讀。

專題採訪

行業達人訪問

畢業生訪問

藝術行政專業文憑 在資歷架構下獲得認可
級別: 4 資歷名冊登記號碼: 15/003448/L4 登記有效期: 01/01/2016 至 登記持續有效
上述內容僅供參考,本院保留修改之權利。一切以入學時另行派發之課程簡介為準。
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