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證書及文憑課程

 🎬 SCE兼讀制課程
課程編號: CP0250

Professional Diploma in Visual Merchandising
時尚商品展示設計專業文憑 

學術統籌主任:鄺美貞女士  
課程統籌主任: 李敏兒女士
查詢電話: 3411 1959
電郵地址: gpspdvm@hkbu.edu.hk

課程簡介

香港的時尚商品零售發展蓬勃,若能掌握這類時尚商品的創意展示技巧,將有助學員在展示設計方面的事業發展。本課程會強化學員在時尚商品方面的展示技巧、創意思維、視覺文化、攝影演繹,以至行銷管理等全方位的知識,更要求學員將相關的知識互動轉化並應用於不同的商品領域,讓學員能輕鬆應付展示創作及營銷管理上的各項挑戰。

課程結構

課程由8個科目組成,共 210 小時。科目如下:

 科目編號科目名稱Course Title時數
1.VIM0200時尚風格與展示Fashion Stylising and Presentation15
VIM0200

Fashion Stylising and Presentation 時尚風格與展示

Jewellery can create a fashion statement. This course provides a vital link connecting fashion stylising, presentation and jewellery products. It will focus on the development of professional knowledge and aesthetic awareness crucial to both fields of jewellery and fashion design.

2. VIM0290商品展示之立體造形Application of 3D Fundamentals in Visual Merchandising15
VIM0290

Application of 3D Fundamentals in Visual Merchandising 商品展示之立體造形

This is a foundation course in three-dimensional design. Students will be introduced to various aspects of 3D design from a practical, logical, and aesthetic point of view. We will probe into problems that help develop understanding of and sensitivity to the use of three-dimensional design concepts in Visual Merchandising.

3.VIM0220商品展示的創意與革新Creative and Innovative Visual Merchandising30
VIM0220

Creative and Innovative Visual Merchandising 商品展示的創意與革新

Passion for design, creativity and management are essential to be good visual merchandising designers. This course gives students new ways of seeing with emphasis on creative and critical thinking skills and effective design management implementations as well as problems solving for the visual representational system and symbolic imagery in promoting effective and satisfying shopping experience for retail design.

4. VIM0240時尚及奢侈品品牌管理Fashion and Luxury Brand Management30
VIM0240

Fashion and Luxury Brand Management 時尚及奢侈品品牌管理

The objective of this course is to provide an opportunity for talents in fashion and luxury industry to develop an international prospective, managerial skills and knowledge required to enhance corporate competitiveness and brand reputation.

5. VIM0270電腦輔助繪圖Digital Imaging30
VIM0270

Digital Imaging 電腦輔助繪圖

The course aims to provide students with the skills and knowledge in illustration for various visual merchandising applications. It is also designed to allow each student to develop a range of creative concept visuals and digital imaging skills required to plan, develop and present innovative visual merchandising design. The students will develop their aesthetic and professional skills in retail, exhibition and event design.

Through lectures, hand-on experience, research work and practical assignments, students will learn how to create unique visual merchandising via stylish illustration and digital imaging works.

6. VIM0280視覺文化Visual Culture15
VIM0280

Visual Culture 視覺文化

With visual merchandizing being a dominant aspect of contemporary urban visual culture, this course is designed to open creative possibilities of visual merchandising by exploring visual culture and in the realms of symbolic and visual communication, and new visual technologies. The course enables design professionals to identify and evaluate how cultural trends can develop creative thinking and solutions while applying strategic and effective management processes.

7.VIM0250珠寶及時裝攝影Jewellery and Fashion Photography30
VIM0250

Jewellery and Fashion Photography 珠寶及時裝攝影

High quality photographic images are an important part of visual merchandising and publishing industry in Hong Kong. This course provides students with the technical skills and knowledge required by the industry. Students will receive hands-on demonstrations and participate in in-class shooting sessions.

8. VIM0300商品展示專題習作Final Project on Visual Merchandising45
VIM0300

Final Project on Visual Merchandising 商品展示專題習作

This course aims to enable students to gain the knowledge and ability to demonstrate merchandising and visual presentation skills for completing their final project for graduation. Through concepts and inspiration gleaned from tutorials, students are expected to solve complex problems and create a series of design in a personal style. The portfolio helps to demonstrate students’ mastery of design skills and competencies for their future careers or study.

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修讀年期及模式

課程為期約12個月,學員以兼讀方式上課,並須於每個學期修讀2-3個科目。

授課語言

粵語授課,講義以英文為主

出席率

學員每科出席率須逹75%或以上。

證書頒發

凡於每科評核中取得合格成績的學員,將獲本院頒授「時尚商品展示設計專業文憑」。

費用

報名費:港幣$120
學費:港幣$23,800,分三期繳交

開課日期

2017年11月

上課時間及地點

時間:每週上課2節,於星期一至五晚上或星期六/日上課
地點:香港浸會大學九龍塘校園中心

基本入學資格

  1. 香港中學文憑考試獲取5科第2級成績,包括英國語文及中國語文(可包括最多兩個應用學習科目)或同等學歷。或
  2. 成功修畢毅進文憑課程。或
  3. 持有本院頒發的相關文憑/證書或同等學歷。或
  4. 年滿21歲,具三年相關工作經驗為佳。

專題採訪

畢業生訪問

 

時尚商品展示設計專業文憑 在資歷架構下獲得認可
級別: 4 資歷名冊登記號碼: 15/000069/L4 登記有效期: 28/01/2015 至 登記持續有效
上述內容僅供參考,本院保留修改之權利。一切以入學時另行派發之課程簡介為準。
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