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 🎬 SCE兼讀制課程
課程編號: CP0231

Advanced Diploma in Business (Information Systems)

Academic Advisor: Mr. Terry WongProgramme Administrator: Ms. Shannon Wong
Enquiries: 3411 1999Email: adbus@hkbu.edu.hk

Programme Aims

The programme aims at providing students with signified skills and knowledge of a greater complexity in the business. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating specialized competence in information systems functions for develop students as information systems professionals.

Programme Structure

This programme consists of 12 courses:

Course CodeCourse Title科目名稱Hours
Core Courses
1.MKG4010Marketing and Brand Building市場及品牌學30

Marketing and Brand Building

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization.

Topics include:

  1. The Marketing Essentials;
  2. Scanning the Market Environment;
  3. Consumers and Organizational Buying Behaviour;
  4. Market Segmentation, Targeting and Positioning;
  5. Brand and Brand Management Fundamentals;
  6. Brand and Product Management in the Marketing Mix;
  7. Pricing and Distribution Channels: Considerations and Strategies;
  8. Marketing Communication Strategies;
  9. Designing Appropriate Marketing Mix to Build Brand Equity; and
  10. Evaluating Effectiveness of Organization’s Marketing Activities.
2.FIN4102Business Finance商業財務30

Business Finance

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure.

Topics include:

  1. Net Present Value and Capital Budgeting;
  2. Bond and Stock Valuation;
  3. Cost of Capital;
  4. Capital Structure;
  5. Debt Policy;
  6. Dividend Policy;
  7. Risks Management Tools; and
  8. Mergers and Acquisitions.
3.ISM4130Information Systems and Business Organizations資訊系統及商業組織30

Information Systems and Business Organizations

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages.

Topics include:

  1. Information Systems in Business;
  2. Applications of Business Information Systems;
  3. Databases and Information Management;
  4. Securing Information Systems;
  5. Information Technology Infrastructure; and
  6. Using Information Systems in Organizations for Operational Excellence.
4.ACT4105Accounting Decision Management會計決策管理30

Accounting Decision Management

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed.

Topics include:

  1. The Conceptual Framework for Financial Reporting;
  2. Complete Set of Financial Statements for Limited Company;
  3. Interpretation and Analysis of Financial Statements;
  4. Budgetary Planning and Control;
  5. Capital Investment Decisions; and
  6. Corporate Governance.
5.HRM4101Human Resource Practices and Development人力資源實務與發展30

Human Resource Practices and Development

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work.

Topics include:

  1. Overview of Human Resources Management;
  2. Human Resource Planning;
  3. Job Analysis;
  4. Recruitment;
  5. Selection;
  6. Performance Management;
  7. Reward Management;
  8. Managing Employee Relations;
  9. Career Management and Development;
  10. Training and Development; and
  11. Influencing Employee Behaviour.
*Concentration Courses
6.  PRG4101 Visual Programming視覺化程式編寫30

Visual Programming

This course aims to develop students with programming logic and skills to solve problems. Through hands-on practice, students will acquire knowledge of program design and experience in programming.

Topics include:

  1. Programming Concepts;
  2. Program Design;
  3. Data and Operators;
  4. Debugging Programs;
  5. Making Decision;
  6. Processing Routine Tasks;
  7. Using Arrays;
  8. Procedures and Functions.
7.  CAP4101 Website Applications網站應用30

Website Applications

This course aims to develop students with knowledge and skills to build a website to facilitate organizational activities. Students will involve in a series of practical skills-building tasks to create an online website that not only promotes products and services, but also processes data over the Internet.

Topics include:

  1. Web Site Design Principles;
  2. Overview of HTML;
  3. Maximizing Website Design;
  4. Scripting Language;
  5. Building Program Block;
  6. Developing Web Applications;
  7. Making the Web Online.
8.  DBM4101Database Management and Applications資料庫管理與應用30

Database Management and Applications

This course aims at providing students with concepts and skills in designing, using and implementing relational database management systems. Through hands-on practice, students will gain experience in using Structured Query language (SQL) to retrieve information for decision making.

Topics include:

  1. Database Environment;
  2. Database Development Process;
  3. Modeling Data in the Organization;
  4. Database Design;
  5. Structural Query Language (SQL);
  6. Data Management;
  7. Data and Database Administration.
9.  ISM4131Information Systems Analysis and Design資訊系統分析與設計30

Information Systems Analysis and Design

This course aims at providing students with a conceptual framework for the development of information systems in organizations with a view to support operational processes to increase organizational efficiency and effectiveness.

Topics include:

  1. Introduction to Systems Analysis and Design;
  2. Planning the Systems Development;
  3. Systems Analysis;
  4. Systems Modeling;
  5. Systems Design;
  6. Application Architecture;
  7. Implementation;
  8. Modeling with Unified Modeling Language (UML).
10.   ISM4132Electronic Commerce電子商貿30

Electronic Commerce

This course aims to equip students with knowledge and skills to use E-Commerce applications in the digital economy with special emphasis on technology, infrastructure and applications in a virtual business marketplace.

Topics include:

  1. Overview of Electronic Commerce;
  2. Electronic Marketplaces;
  3. Retailing in E-Commerce;
  4. Business to Business E-Commerce;
  5. E-Supply Chains and Corporate Portals;
  6. Mobile Commerce (M-Commerce);
  7. E-Commerce Security;
  8. E-Commerce Payment Systems;
  9. E-Commerce Strategy.
Elective Courses (The two courses for this intake)
11.BAM4115Change Management變革管理30

Change Management

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively.

Topics include:

  1. Change Management;
  2. Theoretical foundations of Change Management;
  3. Defining How the Organization Needs to Change;
  4. Change and the Leader;
  5. Reinforcing Desired Behavior;
  6. Process Approach to Change; and
  7. System Approach to Change.
12.BAM4110Managing Organizational Behavior組織管理30

Managing Organizational Behavior

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness.

Topics include:

  1. Organizational Structure and Design;
  2. Organizational diversity;
  3. Organizational Culture;
  4. Organizational Leadership;
  5. Organizational Work Motivation;
  6. Group Behaviour and Work Teams;
  7. Organizational Decision Making; and
  8. Organizational Communication.

1) Students cannot claim exemption from the electives.
2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Study Path

Certificate in Business Studies Advanced Diploma in Business (Information Systems)

Duration and Mode of Study

18-24 months part-time

Medium of Instruction

Cantonese supplemented with English


Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business (Information Systems).
* Students can apply for Professional Certificate in Information Systems as an exit award upon successful completion of the 5 concentration courses in the Advanced Diploma in Business (Information Systems) programme.


Application Fee: HK$120
Tuition Fee: HK$38,240 for Advanced Diploma programme


March / July / November of every year

Course Schedule and Venue

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.

Minimum Entry Requirements

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent and 2 years' relevant work experience; OR
  2. Successful completion of Yi Jin Diploma; OR
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with 3 years' relevant work experience.
工商高等文憑(資訊系統) 在資歷架構下獲得認可
級別: 4 資歷名冊登記號碼: 13/000099/L4 登記有效期: 11/01/2013 至 登記持續有效