Advanced Diploma in Business (Leisure, Recreation and Sports Administration)
The programme aims at providing students with signified skills and knowledge of a greater complexity in the context of business, leisure, recreation and sports administration. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating specialized competence in leisure, recreation and sports administration function for developing students as professionals in relevant industry.
This programme consists of 12 courses:
|Course Code||Course Title||科目名稱||Hours|
|1.||MKG4010||Marketing and Brand Building||市場及品牌學||30|
Marketing and Brand Building
The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:
- The Marketing Essentials;
- Scanning the Market Environment;
- Consumers and Organizational Buying Behaviour;
- Market Segmentation, Targeting and Positioning;
- Brand and Brand Management Fundamentals;
- Brand and Product Management in the Marketing Mix;
- Pricing and Distribution Channels: Considerations and Strategies;
- Marketing Communication Strategies;
- Designing Appropriate Marketing Mix to Build Brand Equity; and
- Evaluating Effectiveness of Organization’s Marketing Activities.
This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:
- Net Present Value and Capital Budgeting;
- Bond and Stock Valuation;
- Cost of Capital;
- Capital Structure;
- Debt Policy;
- Dividend Policy;
- Risks Management Tools; and
- Mergers and Acquisitions.
|3.||ISM4130||Information Systems and Business Organizations||資訊系統及商業組織||30|
Information Systems and Business Organizations
This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:
- Information Systems in Business;
- Applications of Business Information Systems;
- Databases and Information Management;
- Securing Information Systems;
- Information Technology Infrastructure; and
- Using Information Systems in Organizations for Operational Excellence.
|4.||ACT4105||Accounting Decision Management||會計決策管理||30|
Accounting Decision Management
This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:
- The Conceptual Framework for Financial Reporting;
- Complete Set of Financial Statements for Limited Company;
- Interpretation and Analysis of Financial Statements;
- Budgetary Planning and Control;
- Capital Investment Decisions; and
- Corporate Governance.
|5.||HRM4101||Human Resource Practices and Development||人力資源實務與發展||30|
Human Resource Practices and Development
The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:
- Overview of Human Resources Management;
- Human Resource Planning;
- Job Analysis;
- Performance Management;
- Reward Management;
- Managing Employee Relations;
- Career Management and Development;
- Training and Development; and
- Influencing Employee Behaviour.
|6.|| ||RLE4100||Leisure, Recreation and Sport in Contemporary Society||現代社會之休閒、康樂及運動||30|
Leisure, Recreation and Sport in Contemporary Society
This course explores leisure, recreation and sport in the contemporary society, emphasizing on the theoretical framework of leisure, recreation and sport, their contribution to quality of life, impacts to the society and individuals, current development and future trends. Special topics such as leisure and special populations, leisure and life cycle, and professional career development will be covered in this course.
|7.|| ||RLE4105||Recreation Programming and Delivery||康樂活動規劃||30|
Recreation Programming and Delivery
This course aims to provide students a comprehensive overview of recreation programming and delivery, emphasizing on the whole process of program planning and implementation- from understanding customer needs and behavior, creating a programme plan, promoting and delivering the programme through monitoring and evaluating the programme.
|8.|| ||RLE4110||Recreation and Sports Facilities Management||康樂及運動設施管理||30|
Recreation and Sports Facilities Management
Sports facility management is a complex responsibility. This course is designed to provide students with an understanding of core principles and administration issues for a wide variety of major recreation and sport facilities and venues including stadiums, sport centres, golf facilities, camps, playing fields, fitness rooms, ice arenas and other facilities common to the world of recreation and sport. It will help current and future facility managers make proper decisions in planning, promoting, operating and maintaining recreation and sports facilities.
||Administration and Supervision in Recreation and Sports
Administration and Supervision in Recreation and Sports
The course provides a comprehensive overview of topics with a unique
focus on essential administration and supervisory skills of managing
public and non-profit organizations in the leisure, recreation and
sports sector. The course is especially useful for recreation and sport
practitioners at the supervisory and managerial level.
|10.|| ||RLE4120||Sports Event Planning||運動會籌劃||30|
Sports Event Planning
In recent years, sports event has become an essential component and a rapidly growing field of the sport industry. Designing, planning, managing and staging sports events have become increasingly sophisticated and specialised. This course combines theories and practices of sports event planning and management. Examples of organising and managing different scales of sports events will be discussed in class.
||Outdoor Recreation Leadership
Outdoor Recreation Leadership
This course introduces concepts, principles, professional skills and
knowledge needed to be an effective outdoor recreation leader. Topics
such as theories and concepts of outdoor recreation, psychological and
social benefits of outdoor pursuits, outdoor education, outdoor
recreation leadership, and planning and administrating outdoor
recreation programmes are included.
|Elective Courses (The course for this intake)|
|12.||BAM4110||Managing Organizational Behavior||組織管理||30|
Managing Organizational Behavior
This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:
- Organizational Structure and Design;
- Organizational diversity;
- Organizational Culture;
- Organizational Leadership;
- Organizational Work Motivation;
- Group Behaviour and Work Teams;
- Organizational Decision Making; and
- Organizational Communication.
Duration and Mode of Study
Around 18-24 months part-time
Medium of Instruction
Cantonese supplemented with English
Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business (Leisure, Recreation and Sports Administration).
Application Fee: HK$120
Tuition Fee: HK$35,570 for Advanced Diploma programme
March / July / November of every year
Course Schedule and Venue
Classes and examinations will be held on weekday evenings and Saturday
afternoons (normally two classes per week) at Kowloon Tong / Kowloon East /
Tsimshatsui / Wan Chai Learning Centre.
Minimum Entry Requirements