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 🎬 SCE兼讀制課程
課程編號: CP0163

Advanced Diploma in Business Management
工商管理高等文憑 持續進修基金編號

Academic Advisor: Ms. Sherine MakProgramme Administrator: Ms. Shannon Wong
Enquiries: 3411 1999Email: adbus@hkbu.edu.hk

Programme Aims

This programme aims at providing students with signified skills and knowledge of a greater complexity in business management discipline. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating essential managerial capabilities to develop students as business professionals.

Programme Structure

This programme consists of 12 courses.

Course CodeCourse Title科目名稱Hours
Core Courses
1.MKG4010Marketing and Brand Building市場及品牌學30

Marketing and Brand Building

CEF Course Code

The objective of this course is to provide students with the understanding of marketing principles and their applications through effective branding functions in the marketing organization.

Topics include:

  1. The Marketing Essentials;
  2. Scanning the Market Environment;
  3. Consumers and Organizational Buying Behavior;
  4. Market Segmentation, Targeting and Positioning;
  5. Brand and Brand Management Fundamentals;
  6. Brand and Product Management in the Marketing Mix;
  7. Pricing and Distribution Channels: Considerations and Strategies;
  8. Marketing Communications Strategies;
  9. Designing appropriate Marketing Mix to build Brand Equity; and
  10. Evaluating Effectiveness of Organization's Marketing Activities.
2.FIN4101Financial Analysis and Applications財務分析與應用30

Financial Analysis and Applications

CEF Course Code

This course aims to provide students with an understanding to perform financial analysis and applications for making business decisions. This course will focus on analytical skills and tools for financial statement analysis, and the application of equity valuation and earnings forecasting in assessing the companies’ financial position and performance.

Topics include:

  1. Understanding of Financial Statements;
  2. Financial Statement Analysis;
  3. Analysis of Inventories;
  4. Analysis of Depreciation Methods;
  5. Long-term Financing: Analysis of Debt;
  6. Long-term Financing: Analysis of Equity;
  7. Financial Application: Equity Valuation; and
  8. Financial Application: Measuring Company Performance.
3.BAM4010The Learning Manager for Business Success知識型管理人30

The Learning Manager for Business Success

CEF Course Code

This course aims at developing students’ self management and applying knowledge in relation to their own job performance and in the role of leading and managing others.

Topics include:

  1. Qualities of a Modern Manager;
  2. Learning and Personal Improvement;
  3. Stress and Time Management at Work;
  4. Negotiation;
  5. Problem Solving Skills; and
  6. Making Effective Presentation.
4.LAW4102Business Law and Practices商業法與實務30

Business Law and Practices

CEF Course Code

This course aims to provide students with broad knowledge of the overall legal framework and major legal principles in which business in Hong Kong operates. Students will be able to apply the relevant rules and practices to business problems and practical situations.

Topics include:

  1. Hong Kong Legal Environment;
  2. Torts;
  3. Contract Law; and
  4. Contract for the Sale of Goods.
5.ISM4130Information Systems and Business Organizations資訊系統及商業組織30

Information Systems and Business Organizations

CEF Course Code

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages.

Topics include:

  1. Information Systems in Business;
  2. Applications of Business Information Systems;
  3. Databases and Information Management;
  4. Securing Information Systems;
  5. Information Technology Infrastructure; and
  6. Using Information Systems in Organizations for Operational Excellence.
6.BAM4110Managing Organizational Behavior 組織管理30

Managing Organizational Behavior

CEF Course Code

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behavior in the organization. It equips students with knowledge and skills to diagnose different behavior situations and necessary techniques in influencing and managing the behavior of employees in the achievement of individual and organizational effectiveness.

Topics include:

  1. Organizational Structure and Design;
  2. Organizational Diversity;
  3. Organizational Culture;
  4. Organizational Leadership;
  5. Organizational Work Motivation;
  6. Group Behavior and Work Teams;
  7. Organizational Decision Making; and
  8. Organizational Communication.
7.LOG4000Operations Management: Theory and Practice營運管理:理論與實踐30

Operations Management: Theory and Practice

CEF Course Code

Operations management has a profound effect on the productivity of both service and manufacturing organizations. This course provides a modern view of the activities of the operations function and demonstrates the impact of the decisions on the firm. It helps students understand the decision role and responsibilities of operations in relation to other functions.

Topics include:

  1. Competing with Operations;
  2. Project Management;
  3. Demand Management and Forecasting;
  4. Managing Quality;
  5. Process Management;
  6. Capacity Management;
  7. Supply Chain Management;
  8. Inventory Management and Enterprise Planning Systems; and
  9. Lean Thinking and Just-in-Time Operations.
8.BAM4115Change Management變革管理30

Change Management

CEF Course Code

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively.

Topics include:

  1. Change Management;
  2. Theoretical foundations of Change Management;
  3. How the Organization Needs to Change;
  4. Change and the Leader;
  5. Reinforcing Desired Behavior;
  6. Process approach to change; and
  7. System Approach to Change.
9.HRM4101Human Resource Practices and Development人力資源實務與發展30

Human Resource Practices and Development

CEF Course Code

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work.

Topics include:

  1. Overview of Human Resource Management;
  2. Human Resource Planning;
  3. Job Analysis;
  4. Recruitment;
  5. Selection;
  6. Performance Management;
  7. Reward Management;
  8. Managing Employee Relations;
  9. Career Management and Development;
  10. Training and Development; and
  11. Influencing Employee Behavior.
10.BAM4200Business Strategy and Ethics企業策略與道德30

Business Strategy and Ethics

This course aims to provide students with a broad knowledge of the importance and complexity of strategic decisions and business ethics in which they integrate with other aspects of business operations.

Topics include:

  1. Organizational Purposes;
  2. Corporate Governance;
  3. External Environment Scanning;
  4. Legal and Regulatory Issues to be considered in External Environment Scanning;
  5. Internal Assessment;
  6. Ethical Issues to be considered in Internal Assessment;
  7. Strategy Formulation and ethnical consideration;
  8. Strategy and Competitive Advantage;
  9. Matching Strategy to Company Situation; and
  10. Implementing Strategies.
Elective Courses (The two courses for this intake)
11.MKG4012Buyer and Customer Behavior顧客購買與消費行為30

Buyer and Customer Behavior

CEF Course Code

This course aims to familiarize students with advanced concepts and practices of buying and customer behavior as well as the multi-dimensional process relating to customer behavior. It involves the study of the set of consumer’s and organization's decisions on the acquisition, usage and disposition of products, services, experiences and ideas and its applications in the development of marketing strategies.

Topics include:

  1. Introduction to Consumer Behavior and Marketing Strategy;
  2. Internal Influences;
  3. External Influences;
  4. Self-concept and Lifestyle;
  5. Explaining Consumer Decision Making;
  6. Customer Loyalty;
  7. Applying buyer and consumer behavior principles in marketing strategies;
  8. Organizational Buying Behavior; and
  9. Marketing Regulation and Ethics.
12.MKG4013Marketing for the Service Industry服務業市場學30

Marketing for the Service Industry

CEF Course Code

This course aims to provide students with comprehensive knowledge on the concepts, theories and techniques for successful marketing in the service industry. It also helps students in establishing and in implementing service strategies to enhance customer relationship and level of customer satisfaction.

Topics include:

  1. Service Characteristics and Services Marketing;
  2. The Growth of Service Industry;
  3. The GAP Model of Service Quality;
  4. Customer Behavior in Services;
  5. Customer Expectations and Perceptions of Service;
  6. Service Encounter;
  7. Building Customer Relationship;
  8. Extended Marketing Mix on Services; and
  9. The Financial and Economic Impact of Service.

1) Students cannot claim exemption from the electives. 
2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Study Path

Certificate in
Business Studies
Advanced Diploma in
Business Management

Duration and Mode of Study

18-24 months part-time

Medium of Instruction

Cantonese supplemented with English


Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business Management.


Application Fee: HK$120
Tuition Fee: HK$37,170


March / July / November of every year

Course Schedule and Venue

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.

Minimum Entry Requirements

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent; OR
  2. Successful completion of Yi Jin Diploma; OR
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; OR
  4. Aged 21 or above, preferably with 3 years’ relevant work experience.
工商管理高等文憑 在資歷架構下獲得認可
級別: 4 資歷名冊登記號碼: 09/002185/4 登記有效期: 30/06/2009 至 登記持續有效