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Certificate & Diploma Programmes

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CP0205

Advanced Diploma in Business (Conference and Event Management)
工商高等文憑(會議及活動管理)

Certificate & Diploma Programme Continuing Education Fund Reimbursable ProgrammeCEF Course Code: 33F15247A
24 months part-time
Qualifications Framework Level:4
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Commencement : July 2024
Application Deadline : 15 June 2024
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Cantonese supplemented with English

3411 1999

adbus@hkbu.edu.hk

Programme Features

The programme aims to provide students with the necessary skills and knowledge to manage conference and events in Hong Kong. It offers an integrated understanding of the Hong Kong business environment, synthesizing business knowledge while cultivating specialized competencies in conference and event management to develop students as professionals in the industry.

Under normal circumstances, graduates of the Advanced Diploma in Business (Conference and Event Management) can further their study to the Bachelor of Arts in Human Resource Management with Organisational Psychology offered by Edinburgh Napier University

This programme consists of 12 courses, totaling 360 hours.

 

 

Subject Code Course Title Hours
MKG4010

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109844

The objective of this course is to provide students with an understanding of the fundamentals of marketing and its applications through effective branding strategics for an organisation. Students will be taught various marketing tools, branding and product management, integrated marketing communication and brand equity. Topics include:

1.Introduction and the Marketing Essentials;

2.Scanning the Market Environment;

3.Consumers and Organisational Buying Behaviour;

4.Market Segmentation, Targeting and Positioning;

5.Branding and Product Management in the Marketing Mix;

6.Brand and Brand Management Fundamentals;

7.IMC and Promotional Mix;

8.Pricing and Distribution Channels; and

9.Designing Appropriate Marketing Mix to Build Brand Equity.

30
FIN4102

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109771

The course aims to teach students the basic concepts and principles of financial management. Its chief focus will be on investments in long-term and financial assets, financing decisions, working capital management, management of capital structure, dividend policy, debt policy, cost of capital, risk management tools and mergers and acquisitions. Topics include:

1.Net Present Value and Capital Budgeting;

2.Bond and Stock Valuation;

3.Cost of Capital;

4.Capital Structure;

5.Debt Policy;

6.Dividend Policy;

7.Risks Management Tools; and

8.Mergers and Acquisitions.

30
ISM4130

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109828

This course aims to provide students with broad knowledge of the utilization of information systems for competitive advantage in business organizations. Topics include:

1.Information Systems in Business;

2.Applications of Business Information Systems;

3.Databases and Information Management;

4.Securing Information Systems;

5.Information Technology Infrastructure; and

6.Using Information Systems in Organizations for Operational Excellence.

30
ACT4105

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109763

This course aims to provide students with basic knowledge of financial reporting and the use of accounting information for decision making. Students will learn various analytical tools in assessing the financial performance and positions of companies. The key topics in the course are overview of financial statements, financial analysis, budgetary planning and capital investment appraisal. The concept of corporate governance and its importance will be discussed. Topics include:

1.The Conceptual Framework for Financial Reporting;

2.Complete Set of Financial Statements for Limited Company;

3.Interpretation and Analysis of Financial Statements;

4.Budgetary Planning and Control;

5.Capital Investment Decisions; and

6.Corporate Governance.

30
HRM4101

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z10981A

The course aims to enable students to explain and examine major human resources roles and functions in contemporary business organizations. Students should be able to apply human resources management concepts and theories to manage people effectively at work. This course also discusses the application of human resources practices in international settings. Topics include:

1.Overview of Human Resources Management;

2.Human Resources Planning;

3.Job Analysis;

4.Recruitment;

5.Selection;

6.Performance Management;

7.Reward Management;

8.Training and Development

9.Career Management and Development; and

10.Managing Employee Relations.

30
*Concentration Courses

CEM4101

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109801

This course aims to provide students with the knowledge and practical skills required to successfully plan and administer events. Topics such as modern event management processes, development of an event plan, human resources, finance and event evaluation will be covered. Topics include:

1.Background of Events;

2.Modern Event Management Process;

3.Developing the Event Plan;

4.Event Sponsorship;

5.Management of Human Resources;

6.Financial Administration;

7.Event Management Technology Tools; and

8.Event Evaluation.

30
CEM4102

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109798

This course provides students with the required knowledge of event operations and logistics. In addition, students will learn how to put together the various components of an event such as production, catering services, booking of entertainment and logistical arrangements to achieve the organization’s goals and objectives. Topics include:

1.Production and Staging Events;

2.On Site Management;

3.Catering Management;

4.Food Menus and Beverage Lists;

5.Food and Beverage Service Methods;

6.Entertainment Management;

7.Selecting and Booking Entertainment;

8.Managing Performers; and

9.Event Logistics Management.

30
MKG4015

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109852

This course aims to provide students with the conceptual knowledge and practical know-how to achieve a comprehensive marketing communications strategy. This is done by integrating the major strategies for advertising, sales promotion, public relations, personal selling and direct marketing. The course also introduces the application of modern technology to enable the use of interactive marketing methods to enhance the overall effect and degree of customization in marketing communications. Topics include:

1.Overview on Marketing Communications;

2.Directing Marketing Communication Efforts;

3.Establishing Marketing Communication Objectives and Budget;

4.Advertising Creative and Media Strategies;

5.Sales Promotion and Direct Marketing Activities;

6.Interactive Marketing;

7.Public Relations (PR) and Publicity; and

8.Measuring Effectiveness of Marcom Programmes.

30
CEM4106

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 21Z08917-A

This course imparts to students the know-how to organize a conference or an exhibition through a well thought out plan and proper execution of strategies and tactics. Students will be able to learn the complete process of preparing for both types of events from objectives setting, staffing and recruitment to design and logistics. Topics include:

1.The Evolution of the Conference Business;

2.Conference Planning;

3.Accommodation and Logistics;

4.Planning Exhibition Events;

5.Exhibition Booth Design; and

6.Lead Generation and Management.

30
CEM4104

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109860

This course enables students to have a better understanding of safety standards and customary event regulations and procedures. Throughout the course, students will be acquainted with the standards of ethical behaviour in the industry and the necessary skills to identify potential event liabilities. Students will learn to monitor risk and implement ethical management procedures for different events. Topics include:

1.Legal and Financial Safeguards;

2.Contracts, Permits and Licenses;

3.Classification of Risks;

4.Risk Management Procedures;

5.Risk Control Strategies; and

6.Ethics in Event Management.

30
Elective Courses (Fixed for this intake)

BUM4000

 

This course aims to teach students the basic statistical skills needed to present and analyze data, with a view to facilitating decision-making in business organization. Students will learn how to evaluate business data using a variety of statistical tools and use the information gained to improve product and service quality. Topics include:
1.Basic Statistical Concepts;
2.Presentation of Data;
3.Statistical Measures;
4.Introduction to Probability;
5.Probability Distributions;
6.Sampling Distributions;
7.Interval Estimation; and
8.Hypothesis Tests.

30
BAM4110

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109836

This course aims to provide students with a conceptual and pragmatic approach to understanding individual and group behaviour in organizations. It equips students with the knowledge and skills required to diagnose organizational behaviour for purpose of improving organizational effectiveness. The course will teach techniques for influencing and managing the behaviour of individuals and groups so as to bring about meaningful change in the organization. Topics include:

1.Organizational Structure and Design;

2.Organizational Culture;

3.Organizational Leadership;

4.Organizational Work Motivation;

5.Group Behaviour and Work Teams;

6.Organizational Decision Making; and

7.Organizational Communication.

30
BAM4115

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z10978A

This course aims to provide students with knowledge and skills that will help the organisations and employees manage and exploit change situations effectively. Students will be introduced to the change management process and will learn to apply relevant concepts and models to real-life scenarios in a business context. Topics include:
1.Change Management;
2.Theoretical Foundations of Change Management;
3.Defining How the Organization Needs to Change;
4.Change and the Leader;
5.Reinforcing Desired Behaviour;
6.Process Approach to Change; and
7.System Approach to Change

30
   
360

 

Remarks:

1) Students cannot claim exemption from the electives.

2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

3) Students must take BUM4000 and BAM4110 for articulation to Bachelor of Arts in Human Resource Management with Organisational Psychology - Edinburgh Napier University.

 

Bachelor of Arts in Human Resource Management with Organisational Psychology - Edinburgh Napier University

 

* Students must take BUM4000 and BAM4110 for articulation

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Advanced Diploma in Business (Conference and Event Management)

 

 

Students who have obtained a passing grade in each course will be awarded the Advanced Diploma in Business (Conference and Event Management).

Application Fee: HK$150 (non-refundable)
Tuition Fee: HK$41,830 (by six instalments)

Classes will be held on weekday evenings (normally two classes per week) at SCE Learning Centres.

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to two APL subjects) or equivalent; or
  2. Successful completion of Diploma Yi Jin; or
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with three years’ relevant work experience.

Applicants may submit application through (A) online system, or (B) hard-copy submission by mail or in-person.

 

(A) Application through online system

  1. Enter SCE Online Application System and fill in required data.
  2. Upload files of the following documents onto the system:
    1. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    2. proof for relevant work experience (if any);
    3. any pertinent supporting documents; and
    4. a recent photograph (1.5” x 2”).
  3. Make payment for the application fee for admission, and handling fee for exemption (HK$200 per course if applicable) through the Online Payment Gateway.

(B) Application through hard-copy submission

  1. Download and complete Application for Admission form (SCE-AF-002)
  2. Attach PHOTOCOPIES of the following documents:
    1. HKID card;
    2. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    3. proof for relevant work experience (if any);
    4. any pertinent supporting documents.
  3. Attach two recent photographs (1.5” x 2”).
  4. Make payment for the application fee for admission, and handling fee for exemption (HK$200 per course if applicable), in the form of a crossed cheque made payable to “Hong Kong Baptist University” with applicant’s name, contact number and programme name written at the back. Applicants who submit application in-person may make payment with cash or EPS.
  5. Complete set of application should be submitted either by-mail or in-person at the following address(es).

 

By-Mail

School of Continuing Education

Hong Kong Baptist University

2/F, Franki Centre, 320 Junction Road, Kowloon Tong

(Please mark the title of the programme applied on the envelope)  

In-Person

DLB Office (Kowloon Tong Campus Centre)

4/F, David C. Lam Building, Shaw Campus, Hong Kong Baptist University
34 Renfrew Road, Kowloon Tong, Kowloon

 

Counter Service Hours:

Mon-Fri: 9:00 am-8:00 pm

Sat: 9:00 am-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)


Kowloon East Learning Centre Office

7/F, Millennium City 3, 370 Kwun Tong Road, Kowloon

 

Wan Chai Learning Centre Office

26/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong

 

Counter Service Hours:

Mon-Fri: 12:00 pm-8:00 pm

Sat: 12:00 pm-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)  

  • Applicants will be requested to present the HKID card and original copies of all credentials for verification. Those who submit application in-person may bring along the HKID card and original credentials for verification.
  • All fees paid are non-refundable.

  • All documents submitted together with the application form will not be returned to applicants.  For unsuccessful applications, the documents and forms will be destroyed and the electronic files will be deleted.
  • Notes to non-local applicants – Part-time certificate/diploma programmes are generally not considered by the Immigration Department for visa purposes. For a non-permanent Hong Kong resident, it is his/her responsibility to check whether he/she can take the programme before making application.

Students can apply for Credit Transfer/Exemption under the following conditions:

  1. Credit Transfer will be considered if students have completed (or are currently studying) the required courses offered by the School prior to admission to the programme. Courses concerned will be automatically transferred to the programme and supporting documents are not required.
  2. Exemption will be considered if students possess a demonstrated competence (e.g. passed relevant courses in public examinations or other institutes) equivalent to the learning outcomes of the course to be studied. Supporting documents such as course syllabuses, transcripts or certificates should be submitted.

The above request(s) should be submitted when applying for admission. Late application will not be considered. Courses that are being studied or pending for result/certificate should also be reported at the time of admission, followed by the submission of supporting documents for approval upon release of result/issuance of certificate.

Credit Transfer/Exemption will not be granted if such qualifications have not been reported during admission or if they are obtained after registration in the programme.

Remarks for Credit Transfer/Exemption are shown as below:

 

Course Remark Code Description
EX Course Exempted
TC Credit Transferred

Limitations for Credit Transfer/Exemption

For all Programmes of Levels 1 to 2, the maximum exemption and credit transfer is limited to half of the total number of programme hours. For all Programmes of Level 3 or above, the maximum exemption is limited to one quarter of the total number of programme hours, while the sum of exemption and credit transfer is still limited to half of the total number of programme hours. In the case that the number of hours of exempted and/or transferred credit course(s) (including the course(s) being studied) has exceeded the maximum allowance, students should submit explanations and approval will be granted at the School’s discretion.

 

Example 1 The Certificate in Spanish (Introductory) (Level 1 programme) requires student to complete four courses (120 hours in total). Application for Credit Transfer and Exemption should not exceed 60 hours.
Example 2 The Certificate in Jewellery Design & Production (Level 2 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours.
Example 3 The Certificate in Marketing Studies (Level 3 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours in total while the Exemption should not exceed 45 hours.
Example 4 The Advanced Diploma in Accounting (Level 4 programme) requires student to complete 16 courses (480 hours in total). Application for Credit Transfer and Exemption should not exceed 240 hours in total while the Exemption should not exceed 120 hours.

Applicants may refer to the Exemption List for reference.

Date

22 May 2024 (Wednesday)

Time

7pm

Register

Please register "HERE"

Speaker

Ms Sherine Mak

Academic Coordinator

 

Q: When will I know if I have been admitted?

A: The admission result will be sent to applicants via e-mail within 10 working days after the application deadline.

 

Q: When will I know the result of my application for course exemption?

A: Result of application for course exemption will be released together with the admission result via e-mail.

 

Q: Can I change from one programme to another?

A: Once the offer is confirmed upon completion of registration, applicants are not allowed to change to another programme. Applicants are required to submit a new application with relevant documents and application fee for another programme.

Continuing Education Fund Reimbursable Programme / Course This course has been included in the list of reimbursable courses under the Continuing Education Fund. This course / The mother course (Advanced Diploma in Business (Conference and Event Management)) of the modules is recognised under the Qualifications Framework (QF Level 4).


The above information is for reference only. The School reserves the right to make alterations or to cancel any class/programme without prior notice.


Programmes offered by the School of Continuing Education (leading to HKBU awards or SCE awards, or collaborative programmes) are conducted at various teaching venues, including Kowloon Tong and Shek Mun (Shatin) Campuses and Learning Centres in Tsimshatsui, Kowloon East, and Wan Chai. These venues are well-equipped to support students’ studies. While most of the classes are held at either the Kowloon Tong Campus or the Shek Mun Campus, depending on the School’s development, students may be assigned to take classes at other venues during their study period.