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CP0205

Advanced Diploma in Business (Conference and Event Management)
工商高等文凭(会议及活动管理)

Certificate & Diploma Programme
兼读制24个月
资历架构级别: 4
科目时间图标
开课日期 : 2020年11月中
截止报名 : 2020年9月30日
科目资讯图标
粤语授课,讲义以英文为主

3411 1999

adbus@hkbu.edu.hk

Programme Features

This programme aims at providing students with concrete knowledge and skills of a greater complexity in managing successful conference and events. It is designed to equip students with the professional knowledge of conference and events operations, marketing communications and risks management for the Conference and Event Industry. Hence, students are well-equipped with theoretical and practical grounding in event management and are able to develop appropriate professional skills to achieve corporate goals in conference and event management related function.

网上报名

This programme consists of 12 courses, totaling 360 hours.

 

 

Subject Code Course Title Hours
MKG4010

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109844

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:

1.The Marketing Essentials;

2.Scanning the Market Environment;

3.Consumers and Organizational Buying Behaviour;

4.Market Segmentation, Targeting and Positioning;

5.Brand and Brand Management Fundamentals;

6.Brand and Product Management in the Marketing Mix;

7.Pricing and Distribution Channels: Considerations and Strategies;

8.Marketing Communication Strategies;

9.Designing Appropriate Marketing Mix to Build Brand Equity; and

10.Evaluating Effectiveness of Organization’s Marketing Activities.

30
FIN4102

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109771

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:

1.Net Present Value and Capital Budgeting;

2.Bond and Stock Valuation;

3.Cost of Capital;

4.Capital Structure;

5.Debt Policy;

6.Dividend Policy;

7.Risks Management Tools; and

8.Mergers and Acquisitions.

30
ISM4130

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109828

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:

1.Information Systems in Business;

2.Applications of Business Information Systems;

3.Databases and Information Management;

4.Securing Information Systems;

5.Information Technology Infrastructure; and

6.Using Information Systems in Organizations for Operational Excellence.

30
ACT4105

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109763

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:

1.The Conceptual Framework for Financial Reporting;

2.Complete Set of Financial Statements for Limited Company;

3.Interpretation and Analysis of Financial Statements;

4.Budgetary Planning and Control;

5.Capital Investment Decisions; and

6.Corporate Governance.

30
HRM4101

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z10981A

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

1.Overview of Human Resources Management;

2.Human Resources Planning;

3.Job Analysis;

4.Recruitment;

5.Selection;

6.Performance Management;

7.Reward Management;

8.Training and Development;

9.Career Management and Development; and

10.Managing Employee Relations.

 

30
*Concentration Courses

CEM4101

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109801

This course aims to provide students with comprehensive, modern business knowledge, practical skills and planning tools necessary for successful event planning and administration. Topics include:

1.Background of Events;

2.Modern Event Management Process;

3.Developing the Event Plan;

4.Event Sponsorship;

5.Management of Human Resources;

6.Financial Administration;

7.Event Management Technology Tools; and

8.Event Evaluation.

30
CEM4102

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109798

This course provides the students with the required knowledge in event operations and logistics. In addition, students would be able to learn how to prepare for the production, catering services, booking of entertainment and logistics components of an event in order to achieve its goals and objectives. Topics include:

1.Production and Staging Events;

2.On Site Management;

3.Catering Management;

4.Food Menus and Beverage Lists;

5.Food and Beverage Service Methods;

6.Entertainment Management;

7.Selecting and Booking Entertainment;

8.Managing Performers; and

9.Event Logistics Management.

30
MKG4015

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109852

This course aims at providing students with the conceptual knowledge and practices on integrating the major strategies on advertising, sales promotion, public relations, personal selling and direct marketing to achieve comprehensive marketing communications. To cope with today’s increasingly dynamic market environment, the course also introduces the modern technology enabled interactive marketing methods to enhance the overall effect and the degree of customisation in market communications (marcom). Topics include:

1.Overview on Marketing Communications;

2.Directing Marketing Communication Efforts;

3.Establishing Marketing Communication Objectives and Budget;

4.Advertising Creative and Media Strategies;

5.Sales Promotion and Direct Marketing Activities;

6.Interactive Marketing;

7.Public Relations (PR) and Publicity; and

8.Measuring Effectiveness of Marcom Programmes.

30
CEM4106

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 21Z08917-A

This course enables students to know how to organize a conference or an exhibition successfully. This was done by having a well thought out plan and good execution strategies and tactics. In addition, students would be able to learn and appreciate the whole process of preparing both types of events starting from objectives setting, staffing and recruitment to design and logistics in order to achieve the goals for the company. Topics include:

1.The Evolution of the Conference Business;

2.Conference Planning;

3.Accommodation and Logistics;

4.Planning Exhibition Events;

5.Exhibition Booth Design; and

6.Lead Generation and Management.

30
CEM4104

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109860

This course enables students to have a better understanding of the standard and customary event regulations and procedures. Throughout the course, participants will be acquainted with the necessary knowledge and skills to identify potential event liabilities and ethics and also able to monitor and control them through risk and ethical management procedures for different events. Topics include:

1.Legal and Financial Safeguards;

2.Contracts, Permits and Licenses;

3.Classification of Risks;

4.Risk Management Procedures;

5.Risk Control Strategies; and

6.Ethics in Event Management.

30
Elective Courses (Fixed for this intake)

BAM4115

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z10978A

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively. Topics include:

1.Change Management;

2.Theoretical foundations of Change Management;

3.Defining How the Organization Needs to Change;

4.Change and the Leader;

5.Reinforcing Desired Behavior;

6.Process Approach to Change; and

7.System Approach to Change.

30
BAM4110

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 33Z109836

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:

1.Organizational Structure and Design;

2.Organizational Culture;

3.Organizational Leadership;

4.Organizational Work Motivation;

5.Group Behaviour and Work Teams;

6.Organizational Decision Making; and

7.Organizational Communication.

30
   
360

 

Remarks:

1) Students cannot claim exemption from the electives.

2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Students who have obtained a passing grade and satisfied the attendance requirement in each course will be awarded the Advanced Diploma in Business (Conference and Event Management).

 

Application Fee: HK$120 (non-refundable)
Tuition Fee: HK$39,160 (by six instalments)
Click here for info on the financial assistance available.

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Tsimshatsui/Wan Chai Learning Centres.

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to two APL subjects) or equivalent; or
  2. Successful completion of Diploma Yi Jin; or
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with three years’ relevant work experience.

Applicants may submit application through (A) online system, or (B) hard-copy submission by mail or in-person.

 

(A) Application through online system

  1. Enter SCE Online Application System and fill in required data.
  2. Upload files of the following documents onto the system:
    1. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    2. proof for relevant work experience (if any);
    3. any pertinent supporting documents; and
    4. a recent photograph (1.5” x 2”).
  3. Make payment for the application fee for admission (HK$120), and handling fee for exemption (HK$200 per course if applicable) through the Online Payment Gateway.

(B) Application through hard-copy submission

  1. Download and complete Application for Admission form (SCE-AF-002)
  2. Attach PHOTOCOPIES of the following documents:
    1. HKID card;
    2. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    3. proof for relevant work experience (if any);
    4. any pertinent supporting documents.
  3. Attach two recent photographs (1.5” x 2”).
  4. Make payment for the application fee for admission (HK$120), and handling fee for exemption (HK$200 per course if applicable), in the form of a crossed cheque made payable to “Hong Kong Baptist University” with applicant’s name, contact number and programme name written at the back. Applicants who submit application in-person may make payment with cash or EPS.
  5. Complete set of application should be submitted either by-mail or in-person at the following address(es).

 

By-Mail

School of Continuing Education

Hong Kong Baptist University

2/F, Franki Centre, 320 Junction Road, Kowloon Tong

(Please mark the title of the programme applied on the envelope)  

In-Person

Tsim Sha Tsui Learning Centre Office

6/F, 136A Nathan Road, Tsimshatsui, Kowloon

 

Counter Service Hours:

Mon-Fri: 9:00 am-8:00 pm

Sat: 9:00 am-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)


Kowloon East Learning Centre Office

7/F, Millennium City 3, 370 Kwun Tong Road, Kowloon

 

Wan Chai Learning Centre Office

26/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong

 

Counter Service Hours:

Mon-Fri: 12:00 pm-8:00 pm

Sat: 12:00 pm-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)  

  • Applicants will be requested to present the HKID card and original copies of all credentials for verification. Those who submit application in-person may bring along the HKID card and original credentials for verification.
  • All fees paid are non-refundable.

  • All documents submitted together with the application form will not be returned to applicants.  For unsuccessful applications, the documents and forms will be destroyed and the electronic files will be deleted.
  • Notes to non-local applicants – Part-time certificate/diploma programmes are generally not considered by the Immigration Department for visa purposes. For a non-permanent Hong Kong resident, it is his/her responsibility to check whether he/she can take the programme before making application.

Students can apply for Credit Transfer/Exemption under the following conditions:

  1. Credit Transfer will be considered if students have completed (or are currently studying) the required courses offered by the School prior to admission to the programme. Courses concerned will be automatically transferred to the programme and supporting documents are not required.
  2. Exemption will be considered if students possess a demonstrated competence (e.g. passed relevant courses in public examinations or other institutes) equivalent to the learning outcomes of the course to be studied. Supporting documents such as course syllabuses, transcripts or certificates should be submitted.

The above request(s) should be submitted when applying for admission. Late application will not be considered. Courses that are being studied or pending for result/certificate should also be reported at the time of admission, followed by the submission of supporting documents for approval upon release of result/issuance of certificate.

Credit Transfer/Exemption will not be granted if such qualifications have not been reported during admission or if they are obtained after registration in the programme.

Remarks for Credit Transfer/Exemption are shown as below:

 

Course Remark Code Description
EX Course Exempted
TC Credit Transferred

Limitations for Credit Transfer/Exemption

For all Programmes of Levels 1 to 2, the maximum exemption and credit transfer is limited to half of the total number of programme hours. For all Programmes of Level 3 or above, the maximum exemption is limited to one quarter of the total number of programme hours, while the sum of exemption and credit transfer is still limited to half of the total number of programme hours. In the case that the number of hours of exempted and/or transferred credit course(s) (including the course(s) being studied) has exceeded the maximum allowance, students should submit explanations and approval will be granted at the School’s discretion.

 

Example 1 The Certificate in Spanish (Introductory) (Level 1 programme) requires student to complete four courses (120 hours in total). Application for Credit Transfer and Exemption should not exceed 60 hours.
Example 2 The Certificate in Jewellery Design & Production (Level 2 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours.
Example 3 The Certificate in Marketing Studies (Level 3 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours in total while the Exemption should not exceed 45 hours.
Example 4 The Advanced Diploma in Accounting (Level 4 programme) requires student to complete 16 courses (480 hours in total). Application for Credit Transfer and Exemption should not exceed 240 hours in total while the Exemption should not exceed 120 hours.

Applicants may refer to the Exemption List for reference.

日期

2020年9月17日(星期四)

时间

晚上8时

主讲

学术统筹主任

课程

下列课程之简介及咨询:

旅游及款待/ 会议及活动管理/ 市场学高等文凭及专业证书

地点

网上视频

(详情请电邮至:adbus@hkbu.edu.hk

 

Q: When will I know if I have been admitted?

A: The admission result will be sent to applicants via e-mail within 10 working days after the application deadline.

 

Q: When will I know the result of my application for course exemption?

A: Result of application for course exemption will be released together with the admission result via e-mail.

 

Q: Can I change from one programme to another?

A: Once the offer is confirmed upon completion of registration, applicants are not allowed to change to another programme. Applicants are required to submit a new application with relevant documents and application fee for another programme.

持续进修基金可获发还款项课程/科目 本课程已加入持续进修基金可获发还款项课程名单内。 本课程 / 本单元所属之主体课程(工商高等文凭(会议及活动管理))在资历架构下获得认可(资历架构第4级)。
  • 上述内容仅供参考,本院保留修改之权利。一切以入学时另行派发之课程简介为准。
  • 因应2019冠状病毒病疫情变化,本院有权安排面授、网上或混合教学模式进行2020年秋季课程。