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PNS4040

Supplier and Customer Relationship Management
供應商與客戶關係管理

This course aims to provide an in-depth understanding of the importance of supplier-customer relationship in purchasing management. The interactive nature of the relationship will be examined from socio-economic and technological perspectives. Students will learn to develop and adopt appropriate strategies, policies, planning, direction, risk assessment and control to maintain the relationship.

Topics include:

  1. The Nature of Supplier-customer Relationship;   2. Relationship Management; and   3. Application Aspects.

No section is offered this term (Summer 2024)