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Certificate & Diploma Programmes

CP0305

Professional Certificate in Tourism and Event Management
旅遊及活動管理專業證書

New Programme Certificate & Diploma Programme
12 months part-time
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Commencement : March 2019
Application Deadline : 31 January 2019
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Cantonese supplemented with English

Programme Features

The programme provides professional education geared towards producing well- rounded graduates who can contribute to the tourism and event industry in Hong Kong. It covers key areas in tourism and event operations and service and aims to equip students with professional knowledge and specialised skills desired by the industry.

This programme consists of 5 courses, totaling 150 hours.

 

 

Subject Code Course Title Hours
TSM4110

 

This course provides students an in-depth understanding of the multi-faceted travel and tourism industry as well as a global perspective on international travel and tourism industry. Topics such as key concepts of travel and tourism, tourist behaviour, key sectors of travel and tourism industry, supply and demand, impacts of travel and tourism, current issues and the future of travel and tourism industry will be covered in this course. Topics include:

  1. Introduction to travel and tourism concepts
  2. History of travel and tourism
  3. Travel and tourism development
  4. Understanding tourist behavior
  5. Key sectors of the travel and tourism industry
  6. Tourism as a system
  7. Impacts of travel and tourism
  8. Destination life cycle
  9. Sustainable tourism
  10. Issues and future trends of travel and tourism
30
TSM4115

 

Marketing and promotion are continuous processes that encompass all aspects of the travel & tourism industry. This course introduces effective marketing and promotional tools and strategies for the travel and tourism industry. Especially, this course will spotlight experiential marketing, content marketing and the newest trend of digital marketing such as mobile marketing and social media marketing, and discuss their application in the tourism industry. Topics include:

  1. Introduction to marketing concepts
  2. Marketing environment
  3. Marketing research & its applications in tourism
  4. Consumer behavior
  5. Market segmentation, targeting and positioning
  6. Tourism service marketing mix
  7. Digital marketing
  8. Content marketing
  9. Experiential marketing
  10. Customer relationship management
  11. Marketing operations & budgeting
30
CEM4101

 

This course aims to provide students with comprehensive, modern business knowledge, practical skills and planning tools necessary for successful event planning and administration. Topics include:

  1. Background of events
  2. Modern event management process
  3. Developing the event plan
  4. Event sponsorship
  5. Management of human resources
  6. Financial administration
  7. Event management technology tools
  8. Event evaluation
30
CEM4103

 

This course aims to provide students with an understanding of the planning process of festive events and the various types of local and international festivals. Topics include:

  1. Understanding the background of festivals
  2. Local and international festivals
  3. Administration and management of festivals
  4. Programming
  5. Publicity for festive events
  6. Hospitality
  7. Production and site preparation
30
TSM4125

 

This course takes a macro approach and highlights the significance of M.I.C.E (Meeting, Incentive, Convention and Exhibition) and special events in the successful planning and development of tourist destinations. This course will also use a case study approach in order to deepen students’ understanding of the relationship between events and tourism planning and development. Topics include:

  1. Overview of M.I.C.E. industry
  2. Components and structure of the M.I.C.E. industry
  3. M.I.C.E. and events tourism for destinations
  4. Development of M.I.C.E. and event tourism
  5. Sport event tourism
  6. M.I.C.E. and Business events
  7. Cultural events
  8. Case studies of successful operation and marketing strategies of contemporary
  9. Evaluating the impacts of M.I.C.E. and event tourism
  10. Issues and trends of M.I.C.E. and event tourism
30
   
150

 

Students who have obtained a passing grade and satisfied the attendance requirement (if any) in each course will be awarded the Professional Certificate in Tourism and Event Management 旅遊及活動管理專業證書

Application Fee: HK$120 (non-refundable)
Tuition Fee: HK$14,750 (by three instalments)
Click here for info on the financial assistance available.

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at SCE Learning Centres.

  1. Level 2 in five HKDSE subjects including English Language and Chinese Language (and up to 2 APL subjects) or equivalent; or
  2. Successful completion of Diploma Yi Jin; or
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate (Level 3) or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with 3 years’ relevant work experience.

Applicants may submit application through (A) online system, or (B) hard-copy submission by mail or in-person.

 

(A) Application through online system

  1. Enter SCE Online Application System and fill in required data.
  2. Upload files of the following documents onto the system:
    1. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    2. proof for relevant work experience (if any);
    3. any pertinent supporting documents; and
    4. a recent photograph (1.5” x 2”).
  3. Make payment for the application fee for admission (HK$120), and handling fee for exemption (HK$200 per course if applicable) through the Online Payment Gateway.

(B) Application through hard-copy submission

  1. Download and complete Application for Admission form (SCE-AF-002)
  2. Attach PHOTOCOPIES of the following documents:
    1. HKID card;
    2. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    3. proof for relevant work experience (if any);
    4. any pertinent supporting documents.
  3. Attach two recent photographs (1.5” x 2”).
  4. Make payment for the application fee for admission (HK$120), and handling fee for exemption (HK$200 per course if applicable), in the form of a crossed cheque made payable to “Hong Kong Baptist University” with applicant’s name, contact number and programme name written at the back. Applicants who submit application in-person may make payment with cash or EPS.
  5. Complete set of application should be submitted either by-mail or in-person at the following address(es).

 

By-Mail

School of Continuing Education

Hong Kong Baptist University

2/F, Franki Centre, 320 Junction Road, Kowloon Tong

(Please mark the title of the programme applied on the envelope)  

In-Person

Kowloon Tong Campus Centre DLB Office

4/F, David C. Lam Building, Shaw Campus, Hong Kong Baptist University, 34 Renfrew Road, Kowloon Tong, Kowloon

 

Tsim Sha Tsui Learning Centre Office

6/F, 136A Nathan Road, Tsimshatsui, Kowloon

 

Counter Service Hours:

Mon-Fri: 9:00 am-8:00 pm

Sat: 9:00 am-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)


Kowloon East Learning Centre Office

7/F, Millennium City 3, 370 Kwun Tong Road, Kowloon

 

Wan Chai Learning Centre Office

26/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong

 

Counter Service Hours:

Mon-Fri: 12:00 pm-8:00 pm

Sat: 12:00 pm-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)  

  • Applicants will be requested to present the HKID card and original copies of all credentials for verification. Those who submit application in-person may bring along the HKID card and original credentials for verification.
  • All fees paid are non-refundable..
  • All documents submitted together with the application form will not be returned to applicants.  For unsuccessful applications, the documents and forms will be destroyed and the electronic files will be deleted.
  • Notes to non-local applicants – Part-time certificate/diploma programmes are generally not considered by the Immigration Department for visa purposes. For a non-permanent Hong Kong resident, it is his/her responsibility to check whether he/she can take the programme before making application.

Students can apply for Credit Transfer/Exemption under the following conditions:

  1. Credit Transfer will be considered if students have completed (or are currently studying) the required courses offered by the School prior to admission to the programme. Courses concerned will be automatically transferred to the programme and supporting documents are not required.
  2. Exemption will be considered if students possess a demonstrated competence (e.g. passed relevant courses in public examinations or other institutes) equivalent to the learning outcomes of the course to be studied. Supporting documents such as course syllabuses, transcripts or certificates should be submitted.

The above request(s) should be submitted when applying for admission. Late application will not be considered. Courses that are being studied or pending for result/certificate should also be reported at the time of admission, followed by the submission of supporting documents for approval upon release of result/issuance of certificate.

Credit Transfer/Exemption will not be granted if such qualifications have not been reported during admission or if they are obtained after registration in the programme.

Remarks for Credit Transfer/Exemption are shown as below:

 

Course Remark Code Description
EX Course Exempted
TC Credit Transferred

Limitations for Credit Transfer/Exemption

For all Programmes of Levels 1 to 2, the maximum exemption and credit transfer is limited to half of the total number of programme hours. For all Programmes of Level 3 or above, the maximum exemption is limited to one quarter of the total number of programme hours, while the sum of exemption and credit transfer is still limited to half of the total number of programme hours. In the case that the number of hours of exempted and/or transferred credit course(s) (including the course(s) being studied) has exceeded the maximum allowance, students should submit explanations and approval will be granted at the School’s discretion.

 

Example 1 The Certificate in Spanish (Introductory) (Level 1 programme) requires student to complete four courses (120 hours in total). Application for Credit Transfer and Exemption should not exceed 60 hours.
Example 2 The Certificate in Jewellery Design & Production (Level 2 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours.
Example 3 The Certificate in Marketing Studies (Level 3 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours in total while the Exemption should not exceed 45 hours.
Example 4 The Advanced Diploma in Accounting (Level 4 programme) requires student to complete 16 courses (480 hours in total). Application for Credit Transfer and Exemption should not exceed 240 hours in total while the Exemption should not exceed 120 hours.

Applicants may refer to the Exemption List for reference.

Date:

17 January 2019 (Thu)

Time:

7:00 pm – 8:00 pm

Venue:

Tsimshatsui Learning Centre

Rm 502, 5/F, 136A Nathan Road, Tsimshatsui, Kowloon. (Campus Map)

Speaker:

Ms. Christine Qi (Academic Advisor)

Seat Reservation:

Please click here for online reservations

Enquiry:

3411 4369

 

Q: When will I know if I have been admitted?

A: The admission result will be sent to applicants via e-mail within 10 working days after the application deadline.

 

Q: When will I know the result of my application for course exemption?

A: Result of application for course exemption will be released together with the admission result via e-mail.

 

Q: Can I change from one programme to another?

A: Once the offer is confirmed upon completion of registration, applicants are not allowed to change to another programme. Applicants are required to submit a new application with relevant documents and application fee for another programme.

The above information is for reference only. The School reserves the right to make alterations or to cancel any class/programme without prior notice. Students are advised to follow the requirements listed in the course information distributed on admission.