Programme Code: CP0281
Professional Diploma in Arts Administration
課程由6個科目組成，共 210 小時。科目如下：
|| SSA4011|| 藝術行政 I|| Arts Administration I
Arts Administration I
Aiming to help students perform competently in the changing arts and cultural environment, Arts Administration I & II are two consecutive courses introducing students to various aspects of arts administration and covering key knowledge and specialised areas required of arts administrators. Arts Administration I examines the fundamentals of arts administration and includes topics such as the roles and function of arts administrators, structure of arts organisations, development of arts administration system in Greater China, arts and cultural policies, and arts and community engagement. Current issues, challenges and opportunities for arts administrators in Hong Kong will also be discussed in class.
|| SSA4016|| 藝術行政 II|| Arts Administration II
Arts Administration II
Arts administrators play a pivotal role in arts operations, and reconcile different philosophies between arts and the business world. Arts Administration II aims to provide an in-depth overview of arts administration with a unique focus on essential skills for arts administrators working in public and non-profit organisations. A case-study approach will be used in order to make sure that students have a better understanding of management issues faced arts organisations and to help current and future arts administrators make strategic and sustainable decisions. This course also features visits to local arts organisations to meet with field professionals.
|3.|| SSA4020|| 藝術策劃與觀眾拓展|| Arts Programming and Audience Development||30|
Arts Programming and Audience Development
High quality arts programmes develop and retain audiences and it is the preoccupation and mainstay of all arts organisations. This course focuses on how to plan and develop various arts programmes that connect with and develop audiences, for example, community arts programmes, cultural programmes, arts festivals and events, and programmes in museums & performing arts. Topics covered include the process of arts programming, understanding audience, audience involvement in the programming process, audience development strategies, and the use of new media. Case studies and examples will be discussed in class to facilitate students’ learning. The course will be concluded with developing and writing up a programme plan for an arts organisation of the student’s choice.
|| SSA4025|| 博物館管理|| Curatorship and Museum Management||30|
Curatorship and Museum Management
This course aims to introduce the principles and practices of museum management. Topics covered include the roles and responsibilities of museum curators, contemporary curatorial practice, collection management, archive and records management, visitor studies and service management, docent and volunteer training, and managing public programmes and activities such as exhibition, education and interpretation programmes in the museum context. Guest speakers and visits to local museums are featured in this course as part of students’ learning experience.
|5.|| SSA4030|| 表演藝術管理|| Performing Arts Administration||30|
Performing Arts Administration
This course reviews topics essential for successful performing arts administration. Topics such as forms of performing arts and market sectors, the development of performing arts in Hong Kong, managing performing arts organisations, building audience frequency and loyalty for performing arts programmes, ticket distribution and reservation systems, ticketing strategies, booking and tour management, and working with different stakeholders will be covered in this course. Guest speakers are featured in this course as part of students’ learning experience.
|| SSA4035|| 藝術場館管理|| Arts Venue Management||30|
Arts Venue Management
This course is designed to provide students with a comprehensive understanding of core principles and practices of a wide variety of arts venues such as venues for dance, drama, media arts, music and visual arts; arts centres; theatres; coliseums; studios and exhibition halls. It covers issues ranging from accessibility to security and safety, which will help arts venue managers make proper decisions in planning, promoting, operating, evaluating and maintaining arts venues. Recent issues and topics such as West Kowloon Cultural District and cultural heritage conservation/ renovation will be discussed in class. Guest speakers and field trips to various local arts venues and facilities are included in this course as part of students’ learning experience.
PROFESSIONAL DIPLOMA IN ARTS ADMINISTRATION is recognized under the QFThe above information is for reference only. The School reserves the right to make alterations without prior notice.
QF Level: 4
QR Registration no.: 15/003448/L4
Registration Validity Period: 01/01/2016 to On-going
Students are advised to follow the requirements listed in the course information distributed on admission.