Programme Code: CP0250
Professional Diploma in Visual Merchandising
課程由8個科目組成，共 210 小時。科目如下：
| ||科目編號||科目名稱||Course Title||時數|
|1.||VIM0200||時尚風格與展示||Fashion Stylising and Presentation||15|
Fashion Stylising and Presentation 時尚風格與展示
Jewellery can create a fashion statement. This course provides a vital link connecting fashion stylising, presentation and jewellery products. It will focus on the development of professional knowledge and aesthetic awareness crucial to both fields of jewellery and fashion design.
||VIM0290||商品展示之立體造形||Application of 3D Fundamentals in Visual Merchandising||15|
Application of 3D Fundamentals in Visual Merchandising 商品展示之立體造形
This is a foundation course in three-dimensional design. Students will be introduced to various aspects of 3D design from a practical, logical, and aesthetic point of view. We will probe into problems that help develop understanding of and sensitivity to the use of three-dimensional design concepts in Visual Merchandising.
|3.||VIM0220||商品展示的創意與革新||Creative and Innovative Visual Merchandising||30|
Creative and Innovative Visual Merchandising 商品展示的創意與革新
Passion for design, creativity and management are essential to be good visual merchandising designers. This course gives students new ways of seeing with emphasis on creative and critical thinking skills and effective design management implementations as well as problems solving for the visual representational system and symbolic imagery in promoting effective and satisfying shopping experience for retail design.
||VIM0240||時尚及奢侈品品牌管理||Fashion and Luxury Brand Management||30|
Fashion and Luxury Brand Management 時尚及奢侈品品牌管理
The objective of this course is to provide an opportunity for talents in fashion and luxury industry to develop an international prospective, managerial skills and knowledge required to enhance corporate competitiveness and brand reputation.
Digital Imaging 電腦輔助繪圖
The course aims to provide students with the skills and knowledge in illustration for various visual merchandising applications. It is also designed to allow each student to develop a range of creative concept visuals and digital imaging skills required to plan, develop and present innovative visual merchandising design. The students will develop their aesthetic and professional skills in retail, exhibition and event design.
Through lectures, hand-on experience, research work and practical assignments, students will learn how to create unique visual merchandising via stylish illustration and digital imaging works.
Visual Culture 視覺文化
With visual merchandizing being a dominant aspect of contemporary urban visual culture, this course is designed to open creative possibilities of visual merchandising by exploring visual culture and in the realms of symbolic and visual communication, and new visual technologies. The course enables design professionals to identify and evaluate how cultural trends can develop creative thinking and solutions while applying strategic and effective management processes.
|7.||VIM0250||珠寶及時裝攝影||Jewellery and Fashion Photography||30
Jewellery and Fashion Photography 珠寶及時裝攝影
High quality photographic images are an important part of visual merchandising and publishing industry in Hong Kong. This course provides students with the technical skills and knowledge required by the industry. Students will receive hands-on demonstrations and participate in in-class shooting sessions.
||VIM0300||商品展示專題習作||Final Project on Visual Merchandising||45|
Final Project on Visual Merchandising 商品展示專題習作
This course aims to enable students to gain the knowledge and ability to demonstrate merchandising and visual presentation skills for completing their final project for graduation. Through concepts and inspiration gleaned from tutorials, students are expected to solve complex problems and create a series of design in a personal style. The portfolio helps to demonstrate students’ mastery of design skills and competencies for their future careers or study.
PROFESSIONAL DIPLOMA IN VISUAL MERCHANDISING is recognized under the QFThe above information is for reference only. The School reserves the right to make alterations without prior notice.
QF Level: 4
QR Registration no.: 15/000069/L4
Registration Validity Period: 28/01/2015 to On-going
Students are advised to follow the requirements listed in the course information distributed on admission.