证书及文凭课程

CEF Course Code: 33Z109356

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:

1.The Marketing Essentials;

2.Scanning the Market Environment;

3.Consumers and Organizational Buying Behaviour;

4.Market Segmentation, Targeting and Positioning;

5.Brand and Brand Management Fundamentals;

6.Brand and Product Management in the Marketing Mix;

7.Pricing and Distribution Channels: Considerations and Strategies;

8.Marketing Communication Strategies;

9.Designing Appropriate Marketing Mix to Build Brand Equity; and

10.Evaluating Effectiveness of Organization’s Marketing Activities.

CEF Course Code: 33Z109305

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:

1.Net Present Value and Capital Budgeting;

2.Bond and Stock Valuation;

3.Cost of Capital;

4.Capital Structure;

5.Debt Policy;

6.Dividend Policy;

7.Risks Management Tools; and

8.Mergers and Acquisitions.

CEF Course Code: 33Z10933A

This course aims to provide students with broad knowledge on how information systems are utilised in business organizations for competitive advantages. Topics include:

1.Information Systems in Business;

2.Applications of Business Information Systems;

3.Databases and Information Management;

4.Securing Information Systems;

5.Information Technology Infrastructure; and

6.Using Information Systems in Organizations for Operational Excellence.

CEF Course Code: 33Z109291

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:

1.The Conceptual Framework for Financial Reporting;

2.Complete Set of Financial Statements for Limited Company;

3.Interpretation and Analysis of Financial Statements;

4.Budgetary Planning and Control;

5.Capital Investment Decisions; and

6.Corporate Governance.

CEF Course Code: 33Z109321

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

1.Overview of Human Resources Management;

2.Human Resources Planning;

3.Job Analysis;

4.Recruitment;

5.Selection;

6.Performance Management;

7.Reward Management;

8.Training and Development;

9.Career Management and Development; and

10.Managing Employee Relations.

CEF Course Code: 33Z153096

This course aims to introduce the students to the procurement process of an organization and to equip them with the techniques for supplier evaluation. It also examines the current strategic procurement management of an organization. Topics include:

1. Introduction to Purchasing and Purchasing Process;

2. Insourcing / Outsourcing and Worldwide Sourcing;

3. Supplier Evaluation, Selection and Measurement;

4. Supplier Quality Management;

5. Purchasing and Supply Chain Tools and Techniques;

6. Strategic Cost Management;

7. Negotiation;

8. Purchasing and Commodity Strategy;

9. Managing Supply Chain Inventory;

10. Purchasing Law and Ethics; and

11. Performance Measurement and Evaluation.

CEF Course Code: 33Z15310A

This course aims to introduce the students to the operations management and its application in supply chain management in global context and to appreciate the operations management techniques for logistics operations function. Topics include:

1. Role of Supply Chain Management in a company;

2. Overview of Operations and Supply Chain Management;

3. Demand Forecasting and associated Risk;

4. Aggregate Planning in a Supply Chain;

5. Production Planning;

6. Project Management;

7. Network Design in a Supply Chain;

8. Structuring Upstream and Downstream Partnership;

9. Coordination in a Supply Chain and Quality Management; and

10. Trade and Customs Issues across the Global Supply Chain.

CEF Course Code: 33Z153118

This course is designed to allow the students to appreciate the strategic role of air transport in Hong Kong. It also aims to equip them to understand the techniques and technologies used in transportation, warehousing and inventory management which are the major components of logistics management. Topics include:

1. Overview of Freight Transport Systems;

2. Air Freight Transport;

3. Strategic Stance of Air Transport in Hong Kong;

4. Road Freight Transport: Vehicle Selection and Vehicle Costing;

5. Ocean Freight Transport;

6. The Store and Warehouse Layout;

7. Identification of Materials and Inspection;

8. Stock Operation Checking and Stocktaking;

9. Stock Control Techniques; and

10. Inventory Management Techniques.

CEF Course Code: 33Z153126

This course aims to provide students with an understanding about the role of Information Technologies in Logistics and Supply Chain Management and provide an overview about the concepts, the development and the implementation issues of e-logistics. Topics include:

1. Logistics and Supply Chain Information Systems;

2. Electronic Commerce;

3. Electronic Data Interchange (EDI);

4. Warehouse Management Systems (WMS);

5. E-Customer Service;

6. Enterprise Resources Systems (ERP);

7. Payment Processing, Fraud in E-Commerce;

8. Building and E-Commerce Infrastructure;

9. Reverse Logistics; and

10. Outsourcing the Whole Thing.

CEF Course Code: 33Z153134

This course aims to introduce the students to current developments in the logistics industry, and provide students with the opportunity to learn about the social, technical, and economic issues of the logistics industry so that they can develop realistic solutions. Topics include:

1. Contemporary Logistics Issues;

2. Trading Risk in China;

3. The Economics of Pearl River Delta;

4. Infrastructure for contemporary solutions;

5. Time – The Order Winning Criteria;

6. Formulating Logistics Strategies;

7. Formulating Logistics Solutions; and

8. Comparison of Logistics Practices.

This course aims at providing students with knowledge and skills of statistics to present and analyze data with a view to facilitate the decision making process in business. Students will develop their ability to evaluate different business data using a variety of quantitative methods which are useful for conducting research in their future study. Topics include:

1.Basic Statistical Concepts;

2.Presentation of Data;

3.Statistical Measures;

4.Introduction to Probability;

5.Probability Distributions;

6.Sampling Distributions;

7.Interval Estimation; and

8.Hypothesis Tests.

CEF Course Code: 33Z109348

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:

1.Organizational Structure and Design;

2.Organizational Culture;

3.Organizational Leadership;

4.Organizational Work Motivation;

5.Group Behaviour and Work Teams;

6.Organizational Decision Making; and

7.Organizational Communication.

CEF Course Code: 33Z109313

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively. Topics include:
1.Change Management;
2.Theoretical Foundations of Change Management;
3.Defining How the Organization Needs to Change;
4.Change and the Leader;
5.Reinforcing Desired Behavior;
6.Process Approach to Change; and
7.System Approach to Change