Alumni Sharing
Alumni@Multi-media Industry
Touch Lee
What I learnt the most in starting up a business is the significance of product quality and the rapport with customers
During the two-year study of associate degree in the field of communication, I was able to participate in various work-integrated learning and media-related activities, one of which is the most memorable experience – AdHere Advertising Competition.
In the competition, our team had to devise a marketing plan for a well-known watch brand. We created a theme “Wait for Love” for all the promotion materials which included a variety of posters and a video. The video successfully touched the audiences and judges that made us the champion.
The competition thus had a great impact on my career development in film industry. After the competition, I spared efforts to seek different hands-on experience in camera work, which sharpen my technical skills and, connected me with personnel in the field, and paved the way for me to establish a studio thereafter.
What I learnt the most in starting up a business is the significance of product quality and the rapport with customers.