证书及文凭课程

CEF Course Code: 33Z109402

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:

1.The Marketing Essentials;

2.Scanning the Market Environment;

3.Consumers and Organizational Buying Behaviour;

4.Market Segmentation, Targeting and Positioning;

5.Brand and Brand Management Fundamentals;

6.Brand and Product Management in the Marketing Mix;

7.Pricing and Distribution Channels: Considerations and Strategies;

8.Marketing Communication Strategies;

9.Designing Appropriate Marketing Mix to Build Brand Equity; and

10.Evaluating Effectiveness of Organization’s Marketing Activities.

CEF Course Code: 23Z08120-4

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:

1.Net Present Value and Capital Budgeting;

2.Bond and Stock Valuation;

3.Cost of Capital;

4.Capital Structure;

5.Debt Policy;

6.Dividend Policy;

7.Risks Management Tools; and

8.Mergers and Acquisitions.

CEF Course Code: 33Z109380

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:

1.Information Systems in Business;

2.Applications of Business Information Systems;

3.Databases and Information Management;

4.Securing Information Systems;

5.Information Technology Infrastructure; and

6.Using Information Systems in Organizations for Operational Excellence.

CEF Course Code: 23Z08125-5

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:

1.The Conceptual Framework for Financial Reporting;

2.Complete Set of Financial Statements for Limited Company;

3.Interpretation and Analysis of Financial Statements;

4.Budgetary Planning and Control;

5.Capital Investment Decisions; and

6.Corporate Governance.

CEF Course Code: 33Z109372

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

1.Overview of Human Resources Management;

2.Human Resource Planning;

3.Job Analysis;

4.Recruitment;

5.Selection;

6.Performance Management;

7.Reward Management;

8.Training and Development;

9.Career Management and Development; and

10.Managing Employee Relations

CEF Course Code: 23Z08121-2

This course aims to provide students with skills and techniques to perform financial planning for personal financial decisions. This course will focus on the understanding of the overall financial planning process, and examine the major aspects of financial planning. Topics include:

1.Principles of Financial Planning

2.Personal Financial Records;

3.Time Value of Money;

4.Investment Instruments;

5.Tax Planning;

6.Insurance Policies and Planning;

7.Retirement Planning; and

8.Estate Planning.

CEF Course Code: 23Z08122-0

This course aims to provide students with an understanding of global financial markets and its relation to global financial management. Issues to be examined include global financial markets and instruments; foreign exchange markets; foreign currency derivatives and currency risk; foreign exchange exposure and management. Topics include:

1.Foundation of Global Financial Management;

2.International Financial Systems;

3.The Market for Foreign Exchange;

4.International Parity Relationships;

5.International Bond Market;

6.Currency Futures and Options Markets;

7.Foreign Exchange Exposure and Management;

8.Swap Market; and

9.International Portfolio Investment.

This course aims to focus on investment management and analysis. It provides students with the skills and understanding to portfolio management with applications of modern portfolio theories and capital markets hypothesis. Topics include:

1.Investment Environment in Hong Kong;

2.Investment Instruments;

3.Efficient Diversification;

4.Capital Asset Pricing and Arbitrage Pricing Theory;

5.Efficient Market Hypothesis;

6.Fundamental and Technical Analysis;

7.Performance Evaluation and Active Portfolio Management; and

8.Portfolio Management Strategies.

CEF Course Code: 23Z08123-9

This course aims to provide students with an understanding of major financial derivatives in Hong Kong and an overview of risk management in the financial markets. Emphasis will be placed on the pricing techniques of various techniques and the contemporary view of risk management according to the Basel Accord. Topics include:

1.Overview of derivatives markets and financial risk management;

2.Determination of Forward and Futures Prices;

3.Stock Options Valuation;

4.Swaps;

5.Exotics Options and Nonstandard Products;

6.The Basel Accord;

7.Market Risk Management;

8.Credit Risk Management; and

9.Operational Risk Management.

CEF Course Code: 23Z08124-7

This course aims to equip students with the skills and knowledge in spreadsheet modeling to implement the contemporary financial computation. It is intended to serve as a bridge or link between the traditional corporate finance theories and the practical applications by using convenient and powerful electronic spreadsheets. Topics include:

1.Review of Electronic Spreadsheet;

2.Time Value of Money;

3.Valuing Financial Assets;

4.Capital Budgeting Decision Rules;

5.Risk, Return and Cost of Capital;

6.Securities Market Analysis;

7.Corporate Financial Planning; and

8.Personal Financial Planning.

Students are expected to have basic knowledge in Microsoft Excel.

This course aims at providing students with knowledge and skills of statistics to present and analyze data with a view to facilitate the decision making process in business. Students will develop their ability to evaluate different business data using a variety of quantitative methods which are useful for conducting research in their future study. Topics include:

1.Basic Statistical Concepts;

2.Presentation of Data;

3.Statistical Measures;

4.Introduction to Probability;

5.Probability Distributions;

6.Sampling Distributions;

7.Interval Estimation; and

8.Hypothesis Tests.

CEF Course Code: 33Z109364

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively. Topics include:

1.Change Management;

2.Theoretical Foundations of Change Management;

3.Defining How the Organization Needs to Change;

4.Change and the Leader;

5.Reinforcing Desired Behavior;

6.Process Approach to Change; and

7.System Approach to Change.

CEF Course Code: 33Z109399

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:

1.Organizational Structure and Design;

2.Organizational Culture;

3.Organizational Leadership;

4.Organizational Work Motivation;

5.Group Behaviour and Work Teams;

6.Organizational Decision Making; and

7.Organizational Communication.