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Undergraduate Programmes


Bachelor of Business (Tourism and Event Management) - University of South Australia

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Full-time 12 months
Qualifications Framework Level:5
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Commencement : SEP 2023

3411 1914

Programme Features

The Bachelor of Business (Tourism and Event Management) programme is designed to provide students with the knowledge and skills to become effective managers in the tourism and event industries. A positive attitude towards lifelong learning and a commitment to be socially responsible and make productive management decisions are important outcomes.




The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous.


Ranked in the world's top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.


Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.


^Ranked in the World's Top 50 Under 50

- Ranked #29, 2021 QS Top 50 Universities Aged under 50 and

Ranked #46, 2022 THE Young University Rankings

*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research



HKBU and UniSA Partnership HKBU and UniSA Partnership Your first step to future success Your first step to future success
UniSA 2021 Year in Review UniSA 2021 Year in Review  





Study UniSA Business Program Study UniSA Business Program


UniSA Business develops career-ready graduates, and positively affects communities and environments locally, nationally, and globally. It is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS).


As a student you will have the opportunity to work on industry projects, receive business mentoring and undertake internships as part of your studies.


Study Areas

  • Accounting
  • Finance, Economics and Property
  • Law
  • Management and Human Resource Management
  • Marketing
  • Tourism, Sports and Events

This degree is offered full-time on a trimester basis on HKBU campuses. Face-to-face lectures and online support would be provided to students. Each course is normally taught through 39 contact hours.

Company Visit and Guest Talk – Students have opportunities to understand the operation of companies and gain insight into their future career path through activities such as company visits and guest talks.


Visit to Hotmob 1 Visit to Hotmob 2
Guest Talk Visit to Cathy Pacific


Study Tour – A valuable opportunities for students to broaden their horizons and to experience Australian culture through a series of activities and visits in the tour to Adelaide


Study Tour to Adelaide 1 Study Tour to Adelaide 2
Study Tour to Adelaide 3 Study Tour to Adelaide 4


Workshop – Writing workshops and Interview workshops for students to sharpen their skills and prepare themselves for a job.


Interview Workshop 1 Interview Workshop 2

Upon satisfactory completion of the programme, students will be awarded the Bachelor of Business (Tourism and Event Management) by the University of South Australia.


Click here to download the Programme Brochure



The programme is accredited by HKCAAVQ as equivalent to HKQF Level 5, bachelor’s degrees offered by Hong Kong universities. With the programme’s accreditation status, students are eligible for below benefits:

  • Students can apply for Hong Kong Government’s Grants and Loans. For eligibility details, please refer to Student Finance Office Website.
  • Students can apply for Government scholarships.
  • The degree qualifications are recognized by the Hong Kong Government for employment within the Civil Service.
  • Accounting
  • Finance, Economics and Property
  • Law
  • Management and Human Resource Management
  • Marketing
  • Tourism, Sports and Events

Depending upon the amount of advanced standing awarded, most students are required to complete all of the following courses in their study:


  1. Destination Management 


  2. Entrepreneurship for Social and Market Impact
  3. Experiential Product Design for Tourism, Events and Hospitality
  4. Foundations of Event Management 

    Continuing Education Fund Reimbursable Programme / Course

  5. International Business Environments
  6. New Technologies in Tourism, Events and Hospitality 

    Continuing Education Fund Reimbursable Programme / Course

  7. Policy and Planning for Sustainable Tourism 
  8. Project Management: Principles and Strategies 


  9. Service Management in Tourism, Events and Hospitality 

    Continuing Education Fund Reimbursable Programme / Course

  10. Strategies for Events and Conventions 


  11. Strategic Management
  12. Understanding Travel and Tourism 

    Continuing Education Fund Reimbursable Programme / Course


For an outline of each course, please go to the University of South Australia Website:

The medium of instruction is English.

  • A dedicated website for Hong Kong students
  • Access to Hong Kong Baptist University Main Library and SCE Resource Library
  • Access to UniSA on-line library database
  • Access to computer and sports facilities at the Hong Kong Baptist University
  • Academic counselling
  • Medical and dental benefits
Date: Saturday, 27 May 2023
Time: 2:00pm-3:00pm

Zoom Meeting ID: 932 8665 7684

Please download Zoom before the Zoom meeting. (Download Link )

Seat Reservation: Click Here

Careers in tourism and event management allow creativity and offer exciting experiences both in Hong Kong and overseas. In today’s global market, tourism and event organisations need people with managerial skills who also understand social and environmental sustainability issues. Our graduates have taken up positions within many sectors, including attractions and destinations, event and festival management, hospitality, food and wine, retail and wholesale travel, conventions and exhibitions, special events, airlines and hotels as festival assistants, tourism information officers, events coordinators, hotel managers and functions managers. These roles have been in both the public and private sectors, regional, metropolitan areas and overseas. Some graduates have even gone on to create and operate their own businesses.

Application Fee: HK$200
Tuition Fee:

HK$114,000 (by three instalments)

(subject to revision)

To accept the admission offer, applicants must pay a deposit of HK$5,000 and the first instalment of the tuition fee. The deposit and the tuition fee paid are non-refundable and non-transferable.

International Merit Scholarship

UniSA will offer up to 8 International Merit Scholarship to the highest achieving feeder students who are continuing their studies in a UniSA top-up degree program at HKBU.

Scholarship recipients will receive HK$10,000 as a reduction in their student contributions (tuition fees) in the following trimester.


Self-financing Post-secondary Scholarship Scheme (SPSS)

Introduced by Education Bureau (EDB) for students pursuing full-time locally accredited self-financing sub-degree and degree programmes with outstanding academic and non-academic achievements.


Click HERE for more details.

Students may apply for the following financial assistance:

  1. Non-means-tested Loan
  2. Hong Kong Government’s Grants and Loans
  3. Continuing Education Fund
  4. Government Scholarship

Applicants for the University of South Australia Bachelor’s programmes should possess:

  • A recognised higher diploma/ advanced diploma/ associate degree in a relevant discipline, and
  • English Language Proficiency which requires:
    an overall minimum IELTS score (or equivalent as approved by UniSA) of 6.0 with a minimum score of 6.0 in the reading and writing sub scores, achieved in the last two years; or previous successful tertiary study in the last two years where English was the language of instruction, and in a location (such as Hong Kong ) where English is an official or common language in accordance with UniSA requirements.


Admission Track Record



School of Continuing Education,

Hong Kong Baptist University (SCE)

  • Higher Diploma in Management (Aviation Administration)
  • Higher Diploma in Management (Justice Administration and Law Enforcement)

College of International Education,

Hong Kong Baptist University (CIE)

  • Associate of Arts (Tourism and Hospitality Management)
  • Associate of Arts (Business Administration)
  • Associate of Arts (Business Economics)
  • Associate of Arts (Marketing)
  • Associate of Science (Professional Accounting)
  • Associate of Arts (Financial Management)
School of Professional and Continuing Education, The University of Hong Kong (SPACE)
  • Higher Diploma in Hotel Management
  • Higher Diploma in Business
  • Associate of Business Administration
  • Higher Diploma in Tourism and Events Management
  • Higher Diploma in Tourism and Hospitality Management
  • Higher Diploma in Business Management

Hong Kong Community College,

The Hong Kong Polytechnic University (HKCC)

  • Associate in Business (Hospitality Management)
  • Associate in Business (Tourism Management)
  • Associate in Business (Logistics and Supply Chain Management)

School of Continuing and Professional Studies,

The Chinese University of Hong Kong (SCS)

  • Higher Diploma in Tourism and Hospitality Management

Lingnan Institute of Further Education (LIFE)

  • Higher Diploma in Tourism

Hong Kong Institute of Vocational Education (IVE)

  • Higher Diploma in Hotel and Catering Management
  • Higher Diploma in International Hospitality and Tourism Management
  • Higher Diploma in Tourism and MICE

YMCA College of Continuing Education

  • TAFE NSW Advanced Diploma of Hospitality

YMCA College of Careers

  • Higher Diploma in Hotel and Tourism Management

Universal College of Higher Education (TAFE SA)

  • Advanced Diploma of Hospitality Management

Beacon International College

  • Pearson BTEC Higher National Diploma in Hospitality Management

UOW College Hong Kong (formerly Community College of City University of Hong Kong)

  • Associate of Social Science in Event Management
  • Associate of Social Science in Leisure and Tourism Management


Admission is not limited to graduates from the above programmes. Applicants from other programmes will be assessed individually.

Application forms are obtainable from SCE offices during the application period or by downloading from the programme webpage.


Click here to download the Application Form (with notes to applicants)

Exempted Course at Non-local Course Registry, Education Bureau (Reference Number: 411321)

It is a matter of discretion for individual employers to recognise any qualification to which these courses may lead.

University of South Australia's CRICOS Provider Number 00121B


The above information is for reference only. The School reserves the right to make alterations or to cancel any class/programme without prior notice.

Programmes offered by the School of Continuing Education (leading to HKBU awards or SCE awards, or collaborative programmes) are conducted at various teaching venues, including Kowloon Tong and Shek Mun (Shatin) Campuses and Learning Centres in Tsimshatsui, Kowloon East, and Wan Chai. These venues are well-equipped to support students’ studies. While most of the classes are held at either the Kowloon Tong Campus or the Shek Mun Campus, depending on the School’s development, students may be assigned to take classes at other venues during their study period.