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Certificate & Diploma Programmes

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CP0154

Advanced Diploma in Tourism and Hospitality Studies
旅遊及款待服務業高等文憑

Certificate & Diploma Programme Continuing Education Fund Reimbursable ProgrammeCEF Course Code: 43F153222
24 months part-time
Qualifications Framework Level : 4
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Commencement : Mar 2024
Application Deadline : 7 Feb 2024
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Cantonese supplemented with English

3411 1999

adbus@hkbu.edu.hk

Programme Features

The programme aims to equip at equipping students with signified the skills and knowledge to succeed in of the fast-changing tourism and hospitality industry. It offers an integrated understanding of the tourism and hospitality industry and develops the necessary, synthesizing professional expertise while cultivating and specialized competences to enable in tourism and hospitality function for developing students to cultivate a career as tourism and hospitality management professionals.

This programme consists of 12 courses, totaling 360 hours.

 

 

Subject Code Course Title Hours
TSM0120

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z02436-5

This course aims to provide students with an in-depth exposure to tour guiding skills. Throughout the course, students will learn to improve their presentation skills and increase their self-confidence in leading groups of people. Topics such as introduction to the responsibilities of a tour guide, itinerary design, tour guiding in Hong Kong, guiding techniques and crisis management will be covered.

30
TSM0130

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z02437-3

This course aims to provide students with a comprehensive review of scenic spots and historical relics in Hong Kong so as to enable them to act as tourism ambassadors. The information in the course will be of use to tour guides and other practitioners in the tourism industry. The course will cover the historical development of Hong Kong as well as the anecdotes and stories behind the local attractions in all 18 districts.

30
TSM0140

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z02438-1

This course aims to raise students’ awareness of the ethical and legal issues relevant to the tourism industry of Hong Kong. The course will provide an overview of the regulatory and supervisory bodies overseeing the tourism industry and the various laws that govern the industry. This includes the law of contract, law of agency, law of tort, insurance law, PCO, ICAC, consumer protection laws, the discrimination ordinance, planning, environment, health and safety laws, and the code of ethics in the tourism industry.

30
TSM0170*

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z02439-A

This course aims to provide students with an exposure to the importance of service excellence in the tourism and hospitality industry and equip them with the know-how to enhance service quality. Topics such as service and quality, service encounters, service gap, customer satisfaction, cultural awareness, professional service skills, handling complaints, customer retention, and teamwork development will be covered in this course.

30
HSM1005

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z03385-2

This course aims to provide students with an understanding of the importance of using the telephone as an essential business communication tool. The course teaches students how to develop effective telephone skills necessary for handling all kinds of incoming and outgoing calls to the satisfaction of the customer. It also describes how to implement an effective telemarketing service in a tourism business.

30
HSM1010

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z03387-9

This course aims to equip students with proper etiquette in business situations. This course is specially designed for learners who would like to learn appropriate business protocols and fine tune their social skills. Demonstration of dining skills and business protocols as well as hands-on training are emphasized. Students will be given ample practical sessions using role play and will benefit from feedback and group discussions. Students are expected to gain confidence in social etiquette and learn the social graces of business discussions and social dining.

30
HSM1015

Continuing Education Fund Reimbursable Programme / Course

CEF Course Code: 26Z03386-0

This course enables students to familiarize themselves with all of the different aspects of banqueting functions from administration to operations. Students will learn to plan different events and recognize the importance of details when running a banqueting function. This course will be very useful to in-service personnel who will gain an updated and comprehensive understanding of banqueting management.

30
HSM1106#

 

This course aims to impart to students a thorough knowledge of wines and beverages and places a heavy emphasis on beverage operations with practical hands-on training. The knowledge gained will enable students to take up a wide range of job opportunities in the beverage industry.
30
HSM1110

 

This course aims to consolidate students’ knowledge of management concepts and skills for the catering industry. Through the course, students will acquire both soft and hard skills to enhance their ability to become competent catering professionals.
30
HSM1115

 

This course enables students to learn up-to-date knowledge in the area of accommodation management. The course will prepare students for work in hotels and lodges in the hospitality and tourism industry. Students will also learn to apply the latest techniques in quality control to manage a housekeeping department.
30
HSM0410

 

The course aims to teach students a wide range of topics related to club administration and management. Topics in the course have been carefully chosen to enable students to become fully aware of the management practices in club operations.
30
TSM0200

 

This course provides students with an opportunity to work on an in-depth review of a topic related to tourism and hospitality. It enables students to conduct research in an area of interest and apply a wide range of knowledge and skills gained from the various courses in the programme.
30
   
360

* Completion of TSM0150 Service Management in Tourism Industry may apply for exemption of study of TSM0170.

# Completion of HSM1105 Bar Operation and Management may apply for exemption of study of HSM1106.

Students who have obtained a passing grade in each course will be awarded the Advanced Diploma in Tourism and Hospitality Studies.

Application Fee: HK$150 (non-refundable)
Tuition Fee: HK$35,250 (by six instalments)

Classes will be held on weekday evenings (normally two classes per week) at SCE Learning Centres.

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to two APL subjects) or equivalent; OR
  2. Successful completion of Diploma Yi Jin; OR
  3. Holder of a relevant school of Continuing Education (SCE) Diploma or Certificate or equivalent; OR
  4. Aged 21 or above, preferably with three years relevant work experience.

Applicants may submit application through (A) online system, or (B) hard-copy submission by mail or in-person.

 

(A) Application through online system

  1. Enter SCE Online Application System and fill in required data.
  2. Upload files of the following documents onto the system:
    1. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    2. proof for relevant work experience (if any);
    3. any pertinent supporting documents; and
    4. a recent photograph (1.5” x 2”).
  3. Make payment for the application fee for admission, and handling fee for exemption (HK$200 per course if applicable) through the Online Payment Gateway.

(B) Application through hard-copy submission

  1. Download and complete Application for Admission form (SCE-AF-002)
  2. Attach PHOTOCOPIES of the following documents:
    1. HKID card;
    2. proof for relevant academic qualifications and professional qualifications, e.g. certificate of public examinations (application for exemption should be submitted with supporting documents which include transcript/result slip, certificate and course syllabus);
    3. proof for relevant work experience (if any);
    4. any pertinent supporting documents.
  3. Attach two recent photographs (1.5” x 2”).
  4. Make payment for the application fee for admission, and handling fee for exemption (HK$200 per course if applicable), in the form of a crossed cheque made payable to “Hong Kong Baptist University” with applicant’s name, contact number and programme name written at the back. Applicants who submit application in-person may make payment with cash or EPS.
  5. Complete set of application should be submitted either by-mail or in-person at the following address(es).

 

By-Mail

School of Continuing Education

Hong Kong Baptist University

2/F, Franki Centre, 320 Junction Road, Kowloon Tong

(Please mark the title of the programme applied on the envelope)  

In-Person

Tsim Sha Tsui Learning Centre Office

6/F, 136A Nathan Road, Tsimshatsui, Kowloon

 

Counter Service Hours:

Mon-Fri: 9:00 am-8:00 pm

Sat: 9:00 am-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)


Kowloon East Learning Centre Office

7/F, Millennium City 3, 370 Kwun Tong Road, Kowloon

 

Wan Chai Learning Centre Office

26/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong

 

Counter Service Hours:

Mon-Fri: 12:00 pm-8:00 pm

Sat: 12:00 pm-4:00 pm

(Closed on Sun, Public Holidays and School Holidays)  

  • Applicants will be requested to present the HKID card and original copies of all credentials for verification. Those who submit application in-person may bring along the HKID card and original credentials for verification.
  • All fees paid are non-refundable.
  • All documents submitted together with the application form will not be returned to applicants.  For unsuccessful applications, the documents and forms will be destroyed and the electronic files will be deleted.
  • Notes to non-local applicants – Part-time certificate/diploma programmes are generally not considered by the Immigration Department for visa purposes. For a non-permanent Hong Kong resident, it is his/her responsibility to check whether he/she can take the programme before making application.

Students can apply for Credit Transfer/Exemption under the following conditions:

  1. Credit Transfer will be considered if students have completed (or are currently studying) the required courses offered by the School prior to admission to the programme. Courses concerned will be automatically transferred to the programme and supporting documents are not required.
  2. Exemption will be considered if students possess a demonstrated competence (e.g. passed relevant courses in public examinations or other institutes) equivalent to the learning outcomes of the course to be studied. Supporting documents such as course syllabuses, transcripts or certificates should be submitted.

The above request(s) should be submitted when applying for admission. Late application will not be considered. Courses that are being studied or pending for result/certificate should also be reported at the time of admission, followed by the submission of supporting documents for approval upon release of result/issuance of certificate.

Credit Transfer/Exemption will not be granted if such qualifications have not been reported during admission or if they are obtained after registration in the programme.

Remarks for Credit Transfer/Exemption are shown as below:

 

Course Remark Code Description
EX Course Exempted
TC Credit Transferred

Limitations for Credit Transfer/Exemption

For all Programmes of Levels 1 to 2, the maximum exemption and credit transfer is limited to half of the total number of programme hours. For all Programmes of Level 3 or above, the maximum exemption is limited to one quarter of the total number of programme hours, while the sum of exemption and credit transfer is still limited to half of the total number of programme hours. In the case that the number of hours of exempted and/or transferred credit course(s) (including the course(s) being studied) has exceeded the maximum allowance, students should submit explanations and approval will be granted at the School’s discretion.

 

Example 1 The Certificate in Spanish (Introductory) (Level 1 programme) requires student to complete four courses (120 hours in total). Application for Credit Transfer and Exemption should not exceed 60 hours.
Example 2 The Certificate in Jewellery Design & Production (Level 2 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours.
Example 3 The Certificate in Marketing Studies (Level 3 programme) requires student to complete six courses (180 hours in total). Application for Credit Transfer and Exemption should not exceed 90 hours in total while the Exemption should not exceed 45 hours.
Example 4 The Advanced Diploma in Accounting (Level 4 programme) requires student to complete 16 courses (480 hours in total). Application for Credit Transfer and Exemption should not exceed 240 hours in total while the Exemption should not exceed 120 hours.

Applicants may refer to the Exemption List for reference.

Date

26 Jan 2024 (Fri)

Time

7pm

Register

Please register "HERE"

Speaker

Academic Coordinator

 

 

Continuing Education Fund Reimbursable Programme / Course This course has been included in the list of reimbursable courses under the Continuing Education Fund. This course / The mother course (Advanced Diploma in Tourism and Hospitality Studies) of the modules is recognised under the Qualifications Framework (QF Level 4).


The above information is for reference only. The School reserves the right to make alterations or to cancel any class/programme without prior notice.


Programmes offered by the School of Continuing Education (leading to HKBU awards or SCE awards, or collaborative programmes) are conducted at various teaching venues, including Kowloon Tong and Shek Mun (Shatin) Campuses and Learning Centres in Tsimshatsui, Kowloon East, and Wan Chai. These venues are well-equipped to support students’ studies. While most of the classes are held at either the Kowloon Tong Campus or the Shek Mun Campus, depending on the School’s development, students may be assigned to take classes at other venues during their study period.