Blog Marketing
部落格行銷

Blogging is one of the most popular Internet marketing techniques. A blog allows a company to develop content, to interact with the customers, and to establish a brand name for company in the industry. This course aims at providing students with the concepts of blog marketing as well as highlighting the popular tools relating to blog marketing.

Topics include:

1. Overview of Blogging in Hong Kong; and
2. Use of blog marketing in business.

No section is offered this term (Spring 2024)