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MKG0105

Search Engine Marketing and Web Analytics Workshop
搜索引擎營銷及流量分析工作坊

This course aims to provide students with knowledge of how search marketers can leverage the latest ad channels, formats, and reporting tools from search engines. Knowledge of analytics tool is included as a complete view of every aspect of activities on managing website performance.

Topics include:

  1. Overview of Search Engine Marketing (SEM);
  2. Using Google Analytics; and
  3. Using AdWords.

No section is offered this term (Spring 2024)