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短期課程 (2018春季)


資訊科技及應用科學 > 電腦應用

學術統籌主任:
黃榮新先生
查詢電話(科目內容):
3411 5423
查詢電話(註冊及報名事宜):
3411 5483

CAP4170

Advertising and Visual Technology
廣告與視覺科技

The course aims to develop students with broad knowledge in the implementation of advertising messages using various visual media and technology. Through hands-on practice, students will acquire techniques to create visuals to convey advertising information effectively in business.

Topics include:

  1. ????????? Advertising Appeals;
  2. ????????? Advertising and Visual Media;
  3. ????????? Aesthetics;
  4. ????????? Creative Visualization;
  5. ????????? Perception;
  6. ????????? Cultural Palettes;
  7. ????????? Visual Semiotics; and
  8. ????????? Applications of Visual Technology in Advertising.

No section is offered this term (Spring 2018)

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