Programme Code: CP0271
Certificate in Business Studies
商業學證書 CEF course code
This programme aims at providing students with fundamental principles, techniques and knowledge in modern business context. Students will acquire comprehensive knowledge of business, economics and management theories and practices with emphasis on real world business applications and key management issues.
Graduates of the Certificate in Business Studies can proceed to the Advanced Diploma in Business Management and other SCE Advanced Diploma programmes. Please check individual higher-level programmes for further information.
This programme consists of 6 courses.
|Course Code||Course Title||科目名稱||Hours|
|1.||EBW4210||Professional Writing Skills for the Workplace||職業英語寫作專修||30|
Professional Writing Skills for the Workplace
A professional image can be projected if the language in your business documents is clear, concise, coherent, precise and persuasive. You can impress your employers, business partners and clients with your powerful prose by training to plan, draft and revise your written work to perfection.
- Workplace writing: organizational images/culture and you;
- Process approach to workplace writing: planning, composing, organising & revising;
- Appropriate language and tactful tone for workplace communication;
- Handling positive and negative messages;
- Writing persuasive messages and the 'You' approach;
- Sales letters/unsolicited letters;
- Adjustment letters;
- Public relations letters;
- Press releases;
- Company publications;
- Reports; and
This course aims to provide students with knowledge about the basic principles of economics and its application to the real-world economic issues in relation to the economic management of the Hong Kong Special Administrative Region (HKSAR) and other countries.
- Introduction to Basic Concepts;
- Theory of Market and Production;
- Market Structure;
- Welfare and Efficiency;
- National Income Accounting;
- Money and Banking;
- Inflation and Unemployment; and
- International Trade and Finance.
|3.||ACT0075||Accounting for Executives||行政人員會計學||30|
Accounting for ExecutivesCEF Course Code
This course provides the students with an understanding of the importance of accounting in the business context and the use of accounting information in running day-to-day operations and carrying out planning and control for future operations.
- Scope of Accounting;
- Basic Financial Statements;
- Interpretation of Financial Statements;
- Cost terms and Relationships with Volume and Profit;
- Standard Costing and Variance Analysis;
- Performance Evaluation for Decentralised Operations; and
- Professional Ethics.
Managerial SkillsCEF Course Code
This course aims at equipping students with management knowledge and skills which will be performed effectively and efficiently in their work environment. Besides lectures, there will be ample opportunities for students to relate their own experiences to the materials of the course through group discussions, role play and case studies.
- Decision Making;
- Applying Interpersonal Skills;
- Motivating and Leading Team;
- Developing others; and
- Employee Counseling.
|5.||MKG0013||Marketing: Theory and Practice||市場管理：理論與實踐||30|
Marketing: Theory and PracticeCEF Course Code
This course aims to provide students with the basic marketing concepts and the key marketing mix, with emphasis on the integration of these areas and their application to formulating an effective marketing strategy.
- The Marketing Concept;
- Analyzing the Marketing Environment;
- Consumers and Organizational Buying Behavior;
- Market Segmentation, Targeting and Positioning;
- Managing the Product in the Marketing Mix;
- Pricing Considerations and Strategies;
- Distribution Channels;
- Marketing Communications;
- Analytical Frameworks for Strategic Marketing Planning; and
- Introduction to International Marketing.
Financial ManagementCEF Course Code
The aim of this course is to develop a knowledge of financial management methods for analyzing various sources of finance and capital investment for business planning and control.
- Nature, Role and Purpose of Financial Management;
- Time Value of Money;
- The Analysis of Risk and Return;
- Securities Valuation;
- Financial Planning Process;
- Principles and Methods of Capital Budgeting;
- Management of Working Capital;
- Sources of Short-term Financing; and
- International Business Finance.
Duration and Mode of Study
9-12 months part-time
Medium of Instruction
Cantonese supplemented with English
Students who have successfully completed 6 required courses will be awarded the Certificate in Business Studies.
Application Fee: HK$120
Tuition Fee: HK$13,550
March / July / November of every year
Course Schedule and Venue
Students should enrol in either one of the following teaching schedules:
Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.
Classes and examinations will be held on both Saturday mornings and afternoons (normally two classes per Saturday) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.
Minimum Entry Requirements
- Completion of Secondary 6 or equivalent; OR
- Successful completion of Project Yi Jin; OR
- Holder of a relevant School of Continuing Education (SCE) Certificate or equivalent; OR
- Aged 18 or above with working experience.
CERTIFICATE IN BUSINESS STUDIES is recognized under the QFThe above information is for reference only. The School reserves the right to make alterations without prior notice.
QF Level: 3
QR Registration no.: 15/003415/L3
Registration Validity Period: 01/01/2016 to On-going
Students are advised to follow the requirements listed in the course information distributed on admission.