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證書及文憑課程

 🎬 SCE兼讀制課程
課程編號: CP0266

Professional Certificate in Conference and Event Management
會議及活動管理專業證書 

Academic Advisor: Dr. William LinProgramme Administrator: Ms. Shannon Wong
Enquiries: 3411 1999Email: adbus@hkbu.edu.hk

Programme Aims

This programme aims at providing students with concrete knowledge and skills of a greater complexity in managing successful conference and events. It is designed to equip students with the professional knowledge of conference and events operations, marketing communications and risks management for the Conference and Event Industry. Hence, students are well-equipped with theoretical and practical grounding in event management and are able to develop appropriate professional skills to achieve corporate goals in conference and event management related function.

Programme Structure

This programme consists of 5 courses:

Course CodeCourse Title科目名稱Hours
1.CEM4101Event Planning and Administration活動策劃與行政30
CEM4101

Event Planning and Administration
活動策劃與行政

This course aims to provide students with comprehensive, modern business knowledge, practical skills and planning tools necessary for successful event planning and administration. Topics include:

  1. Background of Events;
  2. Modern Event Management Process;
  3. Developing the Event Plan;
  4. Event Sponsorship;
  5. Management of Human Resources;
  6. Financial Administration;
  7. Event Management Technology Tools; and
  8. Event Evaluation.
2.CEM4102Event Operations and Logistics活動運作及物流30
CEM4102

Event Operations and Logistics
活動運作及物流

This course provides the students with the required knowledge in event operations and logistics. In addition, students would be able to learn how to prepare for the production, catering services, booking of entertainment and logistics components of an event in order to achieve its goals and objectives. Topics include:

  1. Production and Staging Events;
  2. On Site Management;
  3. Catering Management;
  4. Food Menus and Beverage Lists;
  5. Food and Beverage Service Methods;
  6. Entertainment Management;
  7. Selecting and Booking Entertainment;
  8. Managing Performers; and
  9. Event Logistics Management.
3.MKG4015Marketing Communications市場營銷傳播30
MKG4015

Marketing Communications
市場營銷傳播

This course aims at providing students with the conceptual knowledge and practices on integrating the major strategies on advertising, sales promotion, public relations, personal selling and direct marketing to achieve comprehensive marketing communications. To cope with today’s increasingly dynamic market environment, the course also introduces the modern technology enabled interactive marketing methods to enhance the overall effect and the degree of customization in market communications (marcom). Topics include:

  1. Overview on Marketing Communications;
  2. Directing Marketing Communication Efforts;
  3. Establishing Marketing Communication Objectives and Budget;
  4. Advertising Creative and Media Strategies;
  5. Sales Promotion and Direct Marketing Activities;
  6. Interactive Marketing;
  7. Public Relations (PR) and Publicity; and
  8. Measuring Effectiveness of Marcom Programmes.
4. CEM4106 Conference and Exhibition Management 會議及展覽管理30
CEM4106

Conference and Exhibition Management
會議及展覽管理

This course enables students to know how to organize a conference or an exhibition successfully. This was done by having a well thought out plan and good execution strategies and tactics. In addition, students would be able to learn and appreciate the whole process of preparing both types of events starting from objectives setting, staffing and recruitment to design and logistics in order to achieve the goals for the company. Topics include:

  1. The Evolution of the Conference Business;
  2. Conference Planning;
  3. Accommodation and Logistics;
  4. Planning Exhibition Events;
  5. Exhibition Booth Design; and
  6. Lead Generation and Management.
5.CEM4104Risk Management for Events活動風險管理30
CEM4104

Risk Management for Events
活動風險管理

This course enables students to have a better understanding of the standard and customary event regulations and procedures. Throughout the course, participants will be acquainted with the necessary knowledge and skills to identify potential event liabilities and ethics and also able to monitor and control them through risk and ethical management procedures for different events. Topics include:

  1. Legal and Financial Safeguards;
  2. Contracts, Permits and Licenses;
  3. Classification of Risks;
  4. Risk Management Procedures;
  5. Risk Control Strategies; and
  6. Ethics in Event Management.
150

Duration and Mode of Study

9-12 months part-time

Medium of Instruction

Cantonese supplemented with English

Awards

Students who have successfully completed 5 required courses will be awarded the Professional Certificate in Conference and Event Management.

Fees

Application Fee: HK$120
Tuition Fee: HK$14,750

Commencement

March / July / November of every year

Course Schedule and Venue

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.

Minimum Entry Requirements

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent and 2 years' relevant work experience; OR
  2. Successful completion of Yi Jin Diploma and 2 years' relevant work experience; or
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with 3 years' relevant work experience.
會議及活動管理專業證書 在資歷架構下獲得認可
級別: 4 資歷名冊登記號碼: 15/003413/L4 登記有效期: 01/01/2016 至 登記持續有效
上述內容僅供參考,本院保留修改之權利。一切以入學時另行派發之課程簡介為準。
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