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Certificate & Diploma Programmes

 🎬 SCE Part-time Programmes
Programme Code: CP0189

Advanced Diploma in Business (Leisure, Recreation and Sports Administration)
工商高等文憑(休閒、康樂及運動管理) 

Academic Advisor: Ms. Christine QiProgramme Administrator: Ms. Shannon Wong
Enquiries: 3411 1999Email: adbus@hkbu.edu.hk

Programme Aims

The programme aims at providing students with signified skills and knowledge of a greater complexity in the context of business, leisure, recreation and sports administration. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating specialized competence in leisure, recreation and sports administration function for developing students as professionals in relevant industry.

Programme Structure

This programme consists of 12 courses:

Course CodeCourse Title科目名稱Hours
Core Courses
1.MKG4010Marketing and Brand Building市場及品牌學30
MKG4010

Marketing and Brand Building
市場及品牌學

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:

  1. The Marketing Essentials;
  2. Scanning the Market Environment;
  3. Consumers and Organizational Buying Behaviour;
  4. Market Segmentation, Targeting and Positioning;
  5. Brand and Brand Management Fundamentals;
  6. Brand and Product Management in the Marketing Mix;
  7. Pricing and Distribution Channels: Considerations and Strategies;
  8. Marketing Communication Strategies;
  9. Designing Appropriate Marketing Mix to Build Brand Equity; and
  10. Evaluating Effectiveness of Organization’s Marketing Activities.
2.FIN4102Business Finance商業財務30
FIN4102

Business Finance
商業財務

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:

  1. Net Present Value and Capital Budgeting;
  2. Bond and Stock Valuation;
  3. Cost of Capital;
  4. Capital Structure;
  5. Debt Policy;
  6. Dividend Policy;
  7. Risks Management Tools; and
  8. Mergers and Acquisitions.
3.ISM4130Information Systems and Business Organizations資訊系統及商業組織30
ISM4130

Information Systems and Business Organizations
資訊系統及商業組織

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:

  1. Information Systems in Business;
  2. Applications of Business Information Systems;
  3. Databases and Information Management;
  4. Securing Information Systems;
  5. Information Technology Infrastructure; and
  6. Using Information Systems in Organizations for Operational Excellence.
4.ACT4105Accounting Decision Management會計決策管理30
ACT4105

Accounting Decision Management
會計決策管理

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:

  1. The Conceptual Framework for Financial Reporting;
  2. Complete Set of Financial Statements for Limited Company;
  3. Interpretation and Analysis of Financial Statements;
  4. Budgetary Planning and Control;
  5. Capital Investment Decisions; and
  6. Corporate Governance.
5.HRM4101Human Resource Practices and Development人力資源實務與發展30
HRM4101

Human Resource Practices and Development
人力資源實務與發展

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

  1. Overview of Human Resources Management;
  2. Human Resource Planning;
  3. Job Analysis;
  4. Recruitment;
  5. Selection;
  6. Performance Management;
  7. Reward Management;
  8. Managing Employee Relations;
  9. Career Management and Development;
  10. Training and Development; and
  11. Influencing Employee Behaviour.
*Concentration Courses
6. RLE4100Leisure, Recreation and Sport in Contemporary Society現代社會之休閒、康樂及運動30
RLE4100

Leisure, Recreation and Sport in Contemporary Society
現代社會之休閒、康樂及運動

This course explores leisure, recreation and sport in the contemporary society, emphasizing on the theoretical framework of leisure, recreation and sport, their contribution to quality of life, impacts to the society and individuals, current development and future trends. Special topics such as leisure and special populations, leisure and life cycle, and professional career development will be covered in this course.

7. RLE4105Recreation Programming and Delivery康樂活動規劃30
RLE4105

Recreation Programming and Delivery
康樂活動規劃

This course aims to provide students a comprehensive overview of recreation programming and delivery, emphasizing on the whole process of program planning and implementation- from understanding customer needs and behavior, creating a programme plan, promoting and delivering the programme through monitoring and evaluating the programme.

8. RLE4110Recreation and Sports Facilities Management康樂及運動設施管理30
RLE4110

Recreation and Sports Facilities Management
康樂及運動設施管理

Sports facility management is a complex responsibility. This course is designed to provide students with an understanding of core principles and administration issues for a wide variety of major recreation and sport facilities and venues including stadiums, sport centres, golf facilities, camps, playing fields, fitness rooms, ice arenas and other facilities common to the world of recreation and sport. It will help current and future facility managers make proper decisions in planning, promoting, operating and maintaining recreation and sports facilities.

9.  RLE4135 Administration and Supervision in Recreation and Sports 康樂及運動管理和督導30
RLE4135

Administration and Supervision in Recreation and Sports
康樂及運動管理和督導

The course provides a comprehensive overview of topics with a unique focus on essential administration and supervisory skills of managing public and non-profit organizations in the leisure, recreation and sports sector. The course is especially useful for recreation and sport practitioners at the supervisory and managerial level.

10. RLE4120Sports Event Planning運動會籌劃30
RLE4120

Sports Event Planning
運動會籌劃

In recent years, sports event has become an essential component and a rapidly growing field of the sport industry. Designing, planning, managing and staging sports events have become increasingly sophisticated and specialised. This course combines theories and practices of sports event planning and management. Examples of organising and managing different scales of sports events will be discussed in class.

11.  RLE4150 Outdoor Recreation Leadership 戶外領導力30
RLE4150

Outdoor Recreation Leadership
戶外領導力

This course introduces concepts, principles, professional skills and knowledge needed to be an effective outdoor recreation leader. Topics such as theories and concepts of outdoor recreation, psychological and social benefits of outdoor pursuits, outdoor education, outdoor recreation leadership, and planning and administrating outdoor recreation programmes are included.

Elective Courses (The course for this intake)
12.BAM4110Managing Organizational Behavior組織管理30
BAM4110

Managing Organizational Behavior
組織管理

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:

  1. Organizational Structure and Design;
  2. Organizational diversity;
  3. Organizational Culture;
  4. Organizational Leadership;
  5. Organizational Work Motivation;
  6. Group Behaviour and Work Teams;
  7. Organizational Decision Making; and
  8. Organizational Communication.
360

Remarks:
1) Students cannot claim exemption from the electives.
2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Study Path

Certificate in Business StudiesAdvanced Diploma in Business (Leisure, Recreation and Sports Administration)

Duration and Mode of Study

Around 18-24 months part-time

Medium of Instruction

Cantonese supplemented with English

Award

Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business (Leisure, Recreation and Sports Administration).

Fees

Application Fee: HK$120
Tuition Fee: HK$35,570 for Advanced Diploma programme

Commencement

March / July / November of every year

Course Schedule and Venue

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.

Minimum Entry Requirements

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent; OR
  2. Successful completion of Yi Jin Diploma; OR
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with 3 years' relevant work experience.
ADVANCED DIPLOMA IN BUSINESS (LEISURE, RECREATION AND SPORTS ADMINISTRATION) is recognized under the QF
QF Level: 4 QR Registration no.: 10/000702/4 Registration Validity Period: 20/07/2010 to On-going
The above information is for reference only. The School reserves the right to make alterations without prior notice.
Students are advised to follow the requirements listed in the course information distributed on admission.
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