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Certificate & Diploma Programmes

 🎬 SCE Part-time Programmes
Programme Code: CP0182

Advanced Diploma in Business (Retail Management)
工商高等文憑(零售管理) 

Academic Advisor: Dr. William LinProgramme Administrator: Ms. Shannon Wong
Enquiries: 3411 1999Email: adbus@hkbu.edu.hk

Programme Aims

The programme aims at providing students with signified skills and knowledge of a greater complexity in general business and retail trade. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating specialized competence in retail and servicing industries to develop students as retail professionals.

Programme Structure

This programme consists of 12 courses:

Course CodeCourse Title科目名稱Hours
Core Courses
1.MKG4010Marketing and Brand Building市場及品牌學30
MKG4010

Marketing and Brand Building
市場及品牌學

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:

  1. The Marketing Essentials;
  2. Scanning the Market Environment;
  3. Consumers and Organizational Buying Behaviour;
  4. Market Segmentation, Targeting and Positioning;
  5. Brand and Brand Management Fundamentals;
  6. Brand and Product Management in the Marketing Mix;
  7. Pricing and Distribution Channels: Considerations and Strategies;
  8. Marketing Communication Strategies;
  9. Designing Appropriate Marketing Mix to Build Brand Equity; and
  10. Evaluating Effectiveness of Organization’s Marketing Activities.
2.FIN4102Business Finance商業財務30
FIN4102

Business Finance
商業財務

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:

  1. Net Present Value and Capital Budgeting;
  2. Bond and Stock Valuation;
  3. Cost of Capital;
  4. Capital Structure;
  5. Debt Policy;
  6. Dividend Policy;
  7. Risks Management Tools; and
  8. Mergers and Acquisitions.
3.ISM4130Information Systems and Business Organizations資訊系統及商業組織30
ISM4130

Information Systems and Business Organizations
資訊系統及商業組織

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:

  1. Information Systems in Business;
  2. Applications of Business Information Systems;
  3. Databases and Information Management;
  4. Securing Information Systems;
  5. Information Technology Infrastructure; and
  6. Using Information Systems in Organizations for Operational Excellence.
4.ACT4105Accounting Decision Management會計決策管理30
ACT4105

Accounting Decision Management
會計決策管理

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:

  1. The Conceptual Framework for Financial Reporting;
  2. Complete Set of Financial Statements for Limited Company;
  3. Interpretation and Analysis of Financial Statements;
  4. Budgetary Planning and Control;
  5. Capital Investment Decisions; and
  6. Corporate Governance.
5.HRM4101Human Resource Practices and Development人力資源實務與發展30
HRM4101

Human Resource Practices and Development
人力資源實務與發展

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

  1. Overview of Human Resources Management;
  2. Human Resource Planning;
  3. Job Analysis;
  4. Recruitment;
  5. Selection;
  6. Performance Management;
  7. Reward Management;
  8. Managing Employee Relations;
  9. Career Management and Development;
  10. Training and Development; and
  11. Influencing Employee Behaviour.
*Concentration Courses
6.MKG4013Marketing for the Service Industry服務業市場學30
MKG4013

Marketing for the Service Industry
服務業市場學

This course aims to provide students with comprehensive knowledge on the concepts, theories and techniques for successful marketing in the service industry. It also helps students in establishing and in implementing service strategies to enhance customer relationship and level of customer satisfaction. Topics include:

  1. Service Characteristics and Services Marketing;
  2. The Growth of Service Industry;
  3. The GAPS Model of Service Quality;
  4. Customer Behavior in Services;
  5. Customer Expectations and Perceptions of Service;
  6. Service Encounter;
  7. Building Customer Relationship;
  8. Extended Marketing Mix (7 P’s) on Services; and
  9. The Financial and Economic Impact of Service.
7.MKG4021Retail Management: A Strategic Approach策略零售管理30
MKG4021

Retail Management: A Strategic Approach
策略零售管理

The objective of this course is to introduce students to the knowledge and concepts necessary for successful strategic management of a retail business, with emphasis on the effective integration and coordination of various retail activities with the overall implementation of corporate marketing mix strategies Topics include:

  1. The Essentials of Retailing;
  2. Merchandising Management – Planning and Control;
  3. Budgeting Process;
  4. Retail Operations Management;
  5. Store Location and Design;
  6. Retail Security Issues;
  7. Non-store Retailing;
  8. Retail Management and Strategies; and
  9. Retailing in the Global Marketplace.
8.MKG4022Retail Merchandising and Marketing Communications零售商品及市場傳播30
MKG4022

Retail Merchandising and Marketing Communications
零售商品及市場傳播

The objective of this course is to provide students with the knowledge and skills necessary for effective merchandising and marketing communication activities at the retail level. Modern merchandising management theories and practices would be highlighted to match with the retailer’s financial goals. The retailer’s marketing communication strategies, which forms an integral part of the firm’s overall marketing mix, would also be thoroughly discussed. Topics include:

  1. The Nature of Retail Merchandising;
  2. Merchandising Planning and Budgeting;
  3. Pricing of Merchandise;
  4. Supplier/Vendor Relationship;
  5. Retail Promotional Mix;
  6. Visual Merchandising Display; and
  7. Retail Market Communications.
9.MKG4024Selling and Customer Relationship Management銷售與客戶關係管理30
MKG4024

Selling and Customer Relationship Management
銷售與客戶關係管理

This course aims to provide an understanding of the roles, the tasks and the importance of sales executives in the organization. In contemporary marketing, salespeople focus their efforts not only on selling and customers’ acquisition, but also retain customers and manage productively the lifelong customer relationship. This course will discuss how the traditional selling pipeline can be transformed into a holistic and effective selling and customer relationship management (CRM) process. Topics include:

  1. The Role of Selling in Marketing;
  2. The Sales Environment;
  3. The Personal Selling Process;
  4. Selling Through Market Intermediaries;
  5. Challenges in Personal Selling;
  6. Concepts of Customer Relationship Management (CRM);
  7. Customer Focus Factors;
  8. CRM Strategy Development and Implementation; and
  9. Future Trends in Selling and CRM.
10.MKG4023Managing Successful Retail Operations零售營運管理30
MKG4023

Managing Successful Retail Operations
零售營運管理

The objective of this course is to equip students with the knowledge and practices of managing a retail operation – including both store and non-store retailing. The course will guide the students through the various elements of the process in operating a retail store and the issues affecting the smooth running of a retail operation. Emphasis would be placed on the key tactics and strategies to support retailers operating successfully in the competitive marketplace. Topics include:

  1. Retail Operating Policies and Procedures;
  2. Stock and Inventory Management;
  3. Cash and Non-cash Settlement Handling and Control;
  4. Store Maintenance;
  5. Sales Policies and Procedures;
  6. e-Shop Operation;
  7. Retail Customer Service;
  8. Managing People in the Retail Environment; and
  9. Technology Applications for Store Operations.
Elective Courses (The two courses for this intake)
11.BAM4115Change Management變革管理30
BAM4115

Change Management
變革管理

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively. Topics include:

  1. Change Management;
  2. Theoretical foundations of Change Management;
  3. Defining How the Organization Needs to Change;
  4. Change and the Leader;
  5. Reinforcing Desired Behavior;
  6. Process Approach to Change; and
  7. System Approach to Change.
12.BAM4110Managing Organizational Behavior組織管理30
BAM4110

Managing Organizational Behavior
組織管理

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:

  1. Organizational Structure and Design;
  2. Organizational diversity;
  3. Organizational Culture;
  4. Organizational Leadership;
  5. Organizational Work Motivation;
  6. Group Behaviour and Work Teams;
  7. Organizational Decision Making; and
  8. Organizational Communication.
360

Remarks:
1) Students cannot claim exemption from the electives.
2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Study Path

Certificate in Business StudiesAdvanced Diploma in Business (Retail Management)

Duration and Mode of Study

18-24 months part-time

Medium of Instruction

Cantonese supplemented with English

Awards

Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business (Retail Management).
*Students can apply for Professional Certificate in Retail Managementas an exit award upon successful completion of the 5 concentration courses in the Advanced Diploma in Business (Retail Management) programme.

Fees

Application Fee: HK$120
Tuition Fee: HK$37,310 for Advanced Diploma programme

Commencement

March / July / November of every year

Course Schedule and Venue

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.

Minimum Entry Requirements

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent; OR
  2. Successful completion of Yi Jin Diploma; OR
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with 3 years' relevant work experience.
ADVANCED DIPLOMA IN BUSINESS (RETAIL MANAGEMENT) is recognized under the QF
QF Level: 4 QR Registration no.: 10/000700/4 Registration Validity Period: 20/07/2010 to On-going
The above information is for reference only. The School reserves the right to make alterations without prior notice.
Students are advised to follow the requirements listed in the course information distributed on admission.
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