Advanced Diploma in Business (Human Resources Management)
The programme aims at providing students with signified skills and knowledge of a greater complexity in the business. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating specialized competence in human resources management function for developing students as human resources management professionals.
Under normal circumstances, graduates of the Advanced Diploma in Business (Human Resources Management) are possibly granted exemption of 10 courses out of 24 courses towards the Bachelor of Commerce from University of Canberra depending on how closely their prior learning matches with their intended studies. Please call 3411 4350 for further information.
The Advanced Diploma in Business (Human Resources Management) programme is partially endorsed by the Hong Kong Institute of Human Resource Management (HKIHRM). With this endorsement, graduates after 31 August 2015 of this programme are eligible to become HKIHRM Associate Member after passing the Associate Member Assessment governed by the HKIHRM. Please visit the http://www.hkihrm.org for further information.
This programme consists of 12 courses:
|CEF Course Code||Course Title||科目名稱||Hours|
|1.||MKG4010||Marketing and Brand Building||市場及品牌學||30|
Marketing and Brand Building
The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:
- The Marketing Essentials;
- Scanning the Market Environment;
- Consumers and Organizational Buying Behaviour;
- Market Segmentation, Targeting and Positioning;
- Brand and Brand Management Fundamentals;
- Brand and Product Management in the Marketing Mix;
- Pricing and Distribution Channels: Considerations and Strategies;
- Marketing Communication Strategies;
- Designing Appropriate Marketing Mix to Build Brand Equity; and
- Evaluating Effectiveness of Organization’s Marketing Activities.
This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:
- Net Present Value and Capital Budgeting;
- Bond and Stock Valuation;
- Cost of Capital;
- Capital Structure;
- Debt Policy;
- Dividend Policy;
- Risks Management Tools; and
- Mergers and Acquisitions.
|3.||ISM4130||Information Systems and Business Organizations||資訊系統及商業組織||30|
Information Systems and Business Organizations
This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:
- Information Systems in Business;
- Applications of Business Information Systems;
- Databases and Information Management;
- Securing Information Systems;
- Information Technology Infrastructure; and
- Using Information Systems in Organizations for Operational Excellence.
|4.||ACT4105||Accounting Decision Management||會計決策管理||30|
Accounting Decision Management
This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:
- The Conceptual Framework for Financial Reporting;
- Complete Set of Financial Statements for Limited Company;
- Interpretation and Analysis of Financial Statements;
- Budgetary Planning and Control;
- Capital Investment Decisions; and
- Corporate Governance.
|5.||HRM4101||Human Resource Practices and Development||人力資源實務與發展||30|
Human Resource Practices and Development
The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:
- Overview of Human Resources Management;
- Human Resource Planning;
- Job Analysis;
- Performance Management;
- Reward Management;
- Managing Employee Relations;
- Career Management and Development;
- Training and Development; and
- Influencing Employee Behaviour.
|6.||HRM4201||Recruitment and Selection Management||招聘及甄選管理||30|
Recruitment and Selection Management
This course aims to enable the students to understand the recruitment and selection process in the business context. Students will learn the practical approach to defining, planning and executing staffing decisions for successful recruitment and selection activities. Topics include:
- Nature of Staffing;
- Preparation for Hiring;
- Recruitment Process;
- Selection Process;
- Preparation for Selection Interviews;
- Employment and Placement; and
- Retention Management.
|7.||HRM4202||Human Resources Training and Development||人力資源培訓及發展||30|
Human Resources Training and Development
This course aims to equip students with the knowledge and skills in managing employee performance through training and development. Students will learn the practical approach to design, implement and deliver training programmes to meet the ever changing business requirements. Topics include:
- Training and Development Framework;
- Organizational Learning, Adult Learning Principles;
- Training Needs Analysis;
- Training Design;
- Training Methodologies;
- Training Implementation;
- Training Delivery;
- Training Effectiveness; and
- Management Development.
The course aims to develop students with the knowledge and skills to establish a high performance organization that supporting, motivating and developing employees to work effectively and efficiently to achieve business objectives. Topics include:
- Introduction to Performance Management;
- Performance Management and Strategic Planning;
- Performance Management System Implementation;
- Gathering Performance Information;
- Implementing Performance Management System;
- Performance Management and Employee Development;
- Reward Systems; and
- Managing Team Performance.
The course aims to provide students with comprehensive knowledge of the concepts and practices of reward management that enabling them to match the theory with practical application in the workplace. Topics include:
- Compensation Program Principles, Policies and Strategies;
- Payroll and Benefits Administration;
- Job Analysis and Job Evaluation for Pay Programs;
- Developing and Maintaining Pay Grading Structure;
- Design Pay Adjustment Programs;
- Employee Benefits and Costs;
- Salary Tax Filing and Tax Planning;
- Salary and Benefits Reviews; and
- Use of External Compensation & Benefits Consultants.
|10.||HRM4205||Employee Relations and Communication||員工關係與溝通||30|
Employee Relations and Communication
The course aims to provide the students with the concepts of employee relations and communication. Techniques to solve the problems between employers and employees as well as ways to effectively enhance employee relations in various situations will also be taught. Topics include:
- Overview of Employee Relations;
- Employee Relations Institutions and their Roles;
- Effective Communication;
- Handling Grievances and Disputes;
- Handling Employee Discipline;
- Employee Exit, Termination and Redundancy; and
- Current Challenges in Hong Kong.
|Elective Courses (The two courses for this intake)|
This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively. Topics include:
- Change Management;
- Theoretical foundations of Change Management;
- Defining How the Organization Needs to Change;
- Change and the Leader;
- Reinforcing Desired Behavior;
- Process Approach to Change; and
- System Approach to Change.
|12.||BAM4110||Managing Organizational Behavior||組織管理||30|
Managing Organizational Behavior
This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:
- Organizational Structure and Design;
- Organizational diversity;
- Organizational Culture;
- Organizational Leadership;
- Organizational Work Motivation;
- Group Behaviour and Work Teams;
- Organizational Decision Making; and
- Organizational Communication.
Duration and Mode of Study
18-24 months, part-time
Medium of Instruction
Cantonese supplemented with English
Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business (Human Resources Management).
*Students can apply for Professional Certificate in Human Resources Management as an exit award upon successful completion of the 5 concentration courses in
the Advanced Diploma in Business (Human Resources Management) programme.
Application Fee: HK$120
Tuition Fee: HK$35,620 for Advanced Diploma programme
March / July / November of every year
Course Schedule and Venue
Classes and examinations will be held on weekday evenings and Saturday
afternoons (normally two classes per week) at Kowloon Tong / Kowloon East /
Tsimshatsui / Wan Chai Learning Centre.
Minimum Entry Requirements