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Certificate & Diploma Programmes

 🎬 SCE Part-time Programmes
Programme Code: CP0178

Advanced Diploma in Business (Human Resources Management)
工商高等文憑(人力資源管理學) CEF course code
21F08257-1

Academic Advisor: Ms. Sherine MakProgramme Administrator: Ms. Shannon Wong
Enquiries: 3411 1999Email: adbus@hkbu.edu.hk

Programme Aims

The programme aims at providing students with signified skills and knowledge of a greater complexity in the business. It offers an integrated understanding of Hong Kong business environment, synthesizing business knowledge while cultivating specialized competence in human resources management function for developing students as human resources management professionals.

Professional Recognition

The Advanced Diploma in Business (Human Resources Management) programme is partially endorsed by the Hong Kong Institute of Human Resource Management (HKIHRM). With this endorsement, graduates after 31 August 2015 of this programme are eligible to become HKIHRM Associate Member after passing the Associate Member Assessment governed by the HKIHRM.  Please visit the http://www.hkihrm.org for further information.

Programme Structure

This programme consists of 12 courses:

CEF Course CodeCourse Title科目名稱Hours
Core Courses
1.MKG4010Marketing and Brand Building市場及品牌學30
MKG4010

Marketing and Brand Building
市場及品牌學

The objective of this course is to provide students with the understanding of marketing principles and theirs applications through effective branding functions in the marketing organization. Topics include:

  1. The Marketing Essentials;
  2. Scanning the Market Environment;
  3. Consumers and Organizational Buying Behaviour;
  4. Market Segmentation, Targeting and Positioning;
  5. Brand and Brand Management Fundamentals;
  6. Brand and Product Management in the Marketing Mix;
  7. Pricing and Distribution Channels: Considerations and Strategies;
  8. Marketing Communication Strategies;
  9. Designing Appropriate Marketing Mix to Build Brand Equity; and
  10. Evaluating Effectiveness of Organization’s Marketing Activities.
2.FIN4102Business Finance商業財務30
FIN4102

Business Finance
商業財務

This course aims to equip students with contemporary principles and practices on how companies invest in real and financial assets and how they raise funding for these investments. These decisions include long-term investments, financing and management of capital structure. Topics include:

  1. Net Present Value and Capital Budgeting;
  2. Bond and Stock Valuation;
  3. Cost of Capital;
  4. Capital Structure;
  5. Debt Policy;
  6. Dividend Policy;
  7. Risks Management Tools; and
  8. Mergers and Acquisitions.
3.ISM4130Information Systems and Business Organizations資訊系統及商業組織30
ISM4130

Information Systems and Business Organizations
資訊系統及商業組織

This course aims to provide students with broad knowledge on how information systems are utilized in business organizations for competitive advantages. Topics include:

  1. Information Systems in Business;
  2. Applications of Business Information Systems;
  3. Databases and Information Management;
  4. Securing Information Systems;
  5. Information Technology Infrastructure; and
  6. Using Information Systems in Organizations for Operational Excellence.
4.ACT4105Accounting Decision Management會計決策管理30
ACT4105

Accounting Decision Management
會計決策管理

This course aims to provide students with detailed knowledge of the use of accounting information for decision making as well as long term investment appraisal. Besides, the concept of corporate governance and its importance will be discussed. Topics include:

  1. The Conceptual Framework for Financial Reporting;
  2. Complete Set of Financial Statements for Limited Company;
  3. Interpretation and Analysis of Financial Statements;
  4. Budgetary Planning and Control;
  5. Capital Investment Decisions; and
  6. Corporate Governance.
5.HRM4101Human Resource Practices and Development人力資源實務與發展30
HRM4101

Human Resource Practices and Development
人力資源實務與發展

The overall aim of the course is to enable students to identify and explain the major human resource roles and functions in contemporary business organizations. Students will be able to apply the practical theories and techniques that are used to manage people effectively at work. Topics include:

  1. Overview of Human Resources Management;
  2. Human Resource Planning;
  3. Job Analysis;
  4. Recruitment;
  5. Selection;
  6. Performance Management;
  7. Reward Management;
  8. Managing Employee Relations;
  9. Career Management and Development;
  10. Training and Development; and
  11. Influencing Employee Behaviour.
*Concentration Courses
6.HRM4201Recruitment and Selection Management招聘及甄選管理30
HRM4201

Recruitment and Selection Management
招聘及甄選管理

This course aims to enable the students to understand the recruitment and selection process in the business context. Students will learn the practical approach to defining, planning and executing staffing decisions for successful recruitment and selection activities. Topics include:

  1. Nature of Staffing;
  2. Preparation for Hiring;
  3. Recruitment Process;
  4. Selection Process;
  5. Preparation for Selection Interviews;
  6. Employment and Placement; and
  7. Retention Management.
7.HRM4202Human Resources Training and Development人力資源培訓及發展30
HRM4202

Human Resources Training and Development
人力資源培訓及發展

This course aims to equip students with the knowledge and skills in managing employee performance through training and development. Students will learn the practical approach to design, implement and deliver training programmes to meet the ever changing business requirements. Topics include:

  1. Training and Development Framework;
  2. Organizational Learning, Adult Learning Principles;
  3. Training Needs Analysis;
  4. Training Design;
  5. Training Methodologies;
  6. Training Implementation;
  7. Training Delivery;
  8. Training Effectiveness; and
  9. Management Development.
8.HRM4203Performance Management績效管理30
HRM4203

Performance Management
績效管理

The course aims to develop students with the knowledge and skills to establish a high performance organization that supporting, motivating and developing employees to work effectively and efficiently to achieve business objectives. Topics include:

  1. Introduction to Performance Management;
  2. Performance Management and Strategic Planning;
  3. Performance Management System Implementation;
  4. Gathering Performance Information;
  5. Implementing Performance Management System;
  6. Performance Management and Employee Development;
  7. Reward Systems; and
  8. Managing Team Performance.
9.HRM4204Compensation Management薪酬及福利管理30
HRM4204

Compensation Management
薪酬及福利管理

The course aims to provide students with comprehensive knowledge of the concepts and practices of reward management that enabling them to match the theory with practical application in the workplace. Topics include:

  1. Compensation Program Principles, Policies and Strategies;
  2. Payroll and Benefits Administration;
  3. Job Analysis and Job Evaluation for Pay Programs;
  4. Developing and Maintaining Pay Grading Structure;
  5. Design Pay Adjustment Programs;
  6. Employee Benefits and Costs;
  7. Salary Tax Filing and Tax Planning;
  8. Salary and Benefits Reviews; and
  9. Use of External Compensation & Benefits Consultants.
10.HRM4205Employee Relations and Communication員工關係與溝通30
HRM4205

Employee Relations and Communication
員工關係與溝通

The course aims to provide the students with the concepts of employee relations and communication. Techniques to solve the problems between employers and employees as well as ways to effectively enhance employee relations in various situations will also be taught. Topics include:

  1. Overview of Employee Relations;
  2. Employee Relations Institutions and their Roles;
  3. Effective Communication;
  4. Handling Grievances and Disputes;
  5. Handling Employee Discipline;
  6. Employee Exit, Termination and Redundancy; and
  7. Current Challenges in Hong Kong.
Elective Courses (The two courses for this intake)
11.BAM4115Change Management變革管理30
BAM4115

Change Management
變革管理

This course aims to provide students with knowledge and skills that will help the organizations and their members to manage and exploit change situations effectively. Topics include:

  1. Change Management;
  2. Theoretical foundations of Change Management;
  3. Defining How the Organization Needs to Change;
  4. Change and the Leader;
  5. Reinforcing Desired Behavior;
  6. Process Approach to Change; and
  7. System Approach to Change.
12.BAM4110Managing Organizational Behavior組織管理30
BAM4110

Managing Organizational Behavior
組織管理

This course aims to provide students with a conceptual and a pragmatic approach to understand employees’ behaviour in the organization. It equips students with knowledge and skills to diagnose different behaviour situations and necessary techniques in influencing and controlling the behaviour of employees in the achievement of individual and organizational effectiveness. Topics include:

  1. Organizational Structure and Design;
  2. Organizational diversity;
  3. Organizational Culture;
  4. Organizational Leadership;
  5. Organizational Work Motivation;
  6. Group Behaviour and Work Teams;
  7. Organizational Decision Making; and
  8. Organizational Communication.
360

Remarks:
1) Students cannot claim exemption from the electives.
2) Not all electives will be offered in each term. Please refer to the study schedule that will be issued on admission.

Study Path

Certificate in Business StudiesAdvanced Diploma in Business (Human Resources Management)

Duration and Mode of Study

18-24 months, part-time

Medium of Instruction

Cantonese supplemented with English

Awards

Students who have successfully completed 12 required courses will be awarded the Advanced Diploma in Business (Human Resources Management).
*Students can apply for Professional Certificate in Human Resources Management as an exit award upon successful completion of the 5 concentration courses in the Advanced Diploma in Business (Human Resources Management) programme.

Fees

Application Fee: HK$120
Tuition Fee: HK$37,310 for Advanced Diploma programme

Commencement

March / July / November of every year

Course Schedule and Venue

Classes and examinations will be held on weekday evenings and Saturday afternoons (normally two classes per week) at Kowloon Tong / Kowloon East / Tsimshatsui / Wan Chai Learning Centre.

Minimum Entry Requirements

  1. Level 2 in five HKDSE subjects including English and Chinese (and up to 2 APL subjects) or equivalent; OR
  2. Successful completion of Yi Jin Diploma; OR
  3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications; or
  4. Aged 21 or above, preferably with 3 years' relevant work experience.
ADVANCED DIPLOMA IN BUSINESS (HUMAN RESOURCES MANAGEMENT) is recognized under the QF
QF Level: 4 QR Registration no.: 10/000188/4 Registration Validity Period: 13/04/2010 to On-going
The above information is for reference only. The School reserves the right to make alterations without prior notice.
Students are advised to follow the requirements listed in the course information distributed on admission.
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